Betting Sites UK 2022: Best Sports Betting Sites Ranked
There are betting sites and there are elite online betting sites. No one should accept second best in life and they certainly shouldn’t settle for anything less than the best in sports betting. We don’t want you to have a second-rate experience, which is why we’ve picked out the best betting sites in the UK. To do that, we’ve put our experts to work.
They’ve been out there testing the UK’s most popular sportsbooks. They’ve put customer service teams through their paces, they’ve sampled the latest promos and they’ve taken the odds offered. To see the fruits of our labour and find out which sites have made it through our rigorous selection process, scroll down to learn more about the best online betting sites UK.
Best Betting Sites UK: (February 2023)
All betting websites below are highly recommended and rated by our own users.
Top 10 Best Sports Betting Sites
What are the best betting sites online? Everyone has their own opinions, but we think the following sportsbooks offer things that the rest don’t. From generous odds and plenty of promotions to live streaming, innovative interfaces, loyalty schemes, and more, these bookies bring something special to the table. To see exactly what we mean, look through the following list before you read our full reviews to find out exactly why we think they’re the top online betting websites.
Bet365 is one of the biggest names in betting and not just because of its name. As well as great odds, this bookie is known for its free bet promotions, early payout offers, live stream, and speedy withdrawals.
Betfair brings the heat when it comes to odds. In fact, Betfair has some of the best odds of any sportsbook out there. When you combine this strength with a slick mobile app, an attentive customer support team, and tons of price boosts, it’s easy to see why it’s ranked among the best betting sites online.
3. STS Bet
STS Bet might be a new online betting site but that doesn’t mean it’s lacking in class. As well as an impressive mobile app that features one-touch betting and an optimised layout, this bookie offers fantastic price boosts and regular insurance promos for acca fans.
10Bet hasn’t been in the business for as long as William Hill et al, but it’s still up there with the best online betting websites in the UK. The interface is extremely easy to use and allows everyone, including novices, to move effortlessly from the betting menu to the betting slip. On top of this, there are regular free wins promotions and, our personal favourite, weekly free football bets.
5. William Hill
There’s no doubt William Hill is one of the best betting sites in the world. As well as a reputation for excellence that stretches back over 70 years, this bookmaker provides some of the best horse racing coverage around. Indeed, through a combination of price boosts and extra places paid promotions, you can always get more value when you watch the top races in the world via William Hill’s live streams.
6. Paddy Power
If you like your sports betting with a cheeky twist, Paddy Power s perfect. This bookmaker has plenty of innovative free bet promotions, as well as early payouts if your football pick goes ahead by two goals. Add to this some cashback promos, extra places paid on racing and live streaming, and it’s easy to see why Paddy Power is one of the leading online betting sites.
7. LV Bet
LV Bet has carved out a niche thanks to its boosts. Although its standard odds are always generous, this operator goes above and beyond at every opportunity. From profit boosts on accumulators to dozens of daily enhanced odds offers, there’s always plenty of added value at LV Bet.
BetVictor has been in the betting game for decades. It knows what customers want and it delivers a world-class service via its desktop and mobile platforms. Alongside a trustworthy reputation, this bookie goes big on loyalty rewards.
9. Energy Bet
Energy Boosts will catch your eye when you join this top-rated betting site. However, that’s not the only way you can get more for less. There are more in-play markets than you can handle at this site and you’ll never be short of a way to pay. If that’s not enough, you’ll find acca boosts aplenty as well as exclusive gifts and bonuses inside the Energy VIP Shop.
Kwiff is all about taking things to the extreme. Indeed, that’s why it’s one of the best new online betting sites in the UK. As well as money back bonuses if your horse finishes second, this operator has first past the post promotions. On top of these daily deals, the Kwiff Loyalty Club is on hand to give you even more value. Finally, there are super odds boosts and super-charged cashouts, which means everything is bigger, faster, and better at Kwiff.
Key Factor We Considered To Rank The best online betting sites
1. License And Security
We only work with licensed betting sites in the UK. That means every sign-up link you follow will take you to a legal online sportsbook regulated by the UK Gambling Commission (UKGC). However, even though we only recommend sites that are regulated, it’s important to know that there are unregulated sportsbooks out there. These online betting sites and apps aren’t licensed by a recognised gaming commission. In turn, that means they’re not legal.
You might not care about the law (even though you should), but we’d bet good money that you care about your bankroll. Using unlicensed betting sites is a bad idea for multiple reasons, but the main one is security. These sportsbooks aren’t regulated and that means there are no standards. What’s more, there’s no recourse if something goes wrong.
Your bankroll could go missing, your personal details could be compromised or a ton of other nasty things can happen and no one will help. For that reason alone, you should always use licensed bookies. Our top betting sites are regulated and that means everything meets the highest standards with regards to quality, safety, fairness, and security. Therefore, if you’re looking for the best betting sites, only consider the ones that are licensed.
2. New Customer Sign Up Offer
Everyone gets something extra when they join the top online betting sites. Our reviews reveal all manner of welcome bonuses. However, as a general rule, you should expect the leading online betting bonuses to come in one of the following forms:
- A free bet welcome bonus
- A risk-free bet welcome bonus
- A cashback welcome bet
- A free spins welcome bonus
- An enhanced odds welcome bonus
- A prize draw welcome bonus
Every type of sports betting welcome bonus is great, but you have to look at the terms and conditions before you pull the trigger. To show you what we mean, here’s a quick example:
- Betting Site Bonus 1 = £20 free bet with no post-win wagering requirements.
- Betting Site Bonus 2 = £100 free bet with a 20X post-win wagering target.
The second bonus clearly looks better than the first because of how much the free bets are worth. However, it’s actually the worst deal because you have to wager 20X your bonus before you can withdraw any winnings. So, in practice, that means you’d have to stake £2,000 of your own money before requesting a withdrawal. In contrast, Bonus 1 is yours to keep. That’s what makes it better and that’s why you should look at the T&Cs before you pick up a sports betting bonus.
Some deals to look out for out at recommended UK online betting websites are:
- Get up to £100 in free bets with the Bet365 promo code PLVIP.
- Claim £40 in free bets using the William Hill promo code N40.
Gambling is an industry built on trust. Indeed, when you make a bet with your friend, it’s often sealed with a handshake and an understanding that the loser will pay. It’s a similar story when you bet online. Yes, the best betting sites in the UK are all legally obliged to honour your bets, but trust is still important. Companies such as William Hill have been laying and paying out bets for more than 70 years. As such, they’ve built up a reputation for excellence and that’s important to acknowledge.
We also think that new online betting sites can get a strong reputation in a relatively short period of time if they do the right things. For example, 10Bet is fully licensed, offers a great welcome bonus, and has a fantastic support system. Add to this fair odds, secure software, and up-to-the-minute betting lines, and it has done everything right.
4. Betting Promotions
Newbies aren’t the only ones that should get something extra from good betting sites. Regular punters need easy access to promotions because sports betting is an uncertain business. Even if you’ve done all the necessary research, found a potentially lucrative spot, and locked in your bet at the right time, things won’t always go your way. Sports betting promotions are a lifeline. They help to keep your bankroll buoyant when luck isn’t on your side. Therefore, when it comes to the top online betting sites, promos are a must. Some of the bonuses you should look out for are:
- Reload bonuses
- Free bets
- Enhanced odds
- Prize multiplier
- Bet insurance
- Acca insurance
- Acca Boosts
- Extra place paid bonuses
5. Betting Odds And Price Boosts
Odds are odds until they’re boosted. All the best betting sites online will try to offer generous odds. Indeed, when you visit a site like Paddy Power, it will have the best odds guaranteed on all horse racing events taking place in the UK and Ireland. However, as well as making their standard betting lines as generous as possible, bookies will also offer enhanced odds.
These offers are typically applied to special events but the general premise is always the same i.e. you get more value than you would under normal circumstances. As well as price boosts when you make a bet, the best betting sites will also offer profit boosts. These promotions increase the value of any prize money you win from certain events.
6. Deposit And Withdrawals Options
We want you to have easy access to the best online sports betting odds and offers. Part of the process we go through when it comes to picking the top betting sites is testing out their payment options. You can’t unlock everything a sportsbook has to offer without making deposits and withdrawals. Therefore, we want to make sure there are not only plenty of payment options but processors that we trust.
This means you can rely on our online betting site reviews to tell you about the ways you can pay. We’ll also break down the withdrawal process, how long it takes to receive your winnings, and all the other T&Cs. Basically, if a site doesn’t offer secure, efficient payments through methods such as Visa, MasterCard, PayPal, and Skrill, we’re not interested.
7. User Experience On Mobile and Desktop
The future of online sports betting is apps. However, we still want our top online betting sites to have slick desktop interfaces. This means the latest odds should be on the main page. You should also be able to scroll through a concise betting menu, find live betting odds, and unlock promotions with relatively little effort.
The best sports betting sites in the UK are also compatible with all devices. From PCs and Macs to iPhones, iPads, Androids, and any other mobile device, you should be able to bet on sports whenever, wherever and in whatever way you want.
8. Betting Markets
Odds make the betting world go round. A sportsbook can offer all the deposit options and free bets it likes, but if there’s nothing to speculate on then it all counts for nothing. All good betting sites should offer generous odds, we know that. However, they should also cover a variety of sports. A bookie that only covers the basics isn’t worth your time or our time. That’s why we make sure our recommended bookmakers go beyond expectations.
Yes, we want to see betting markets for football, horse racing, tennis, golf, boxing, and all the other major sports. However, the thing that separates the great from the good is the ability to offer odds on things like eSports, pop culture events, TV shows, hurling, and other niche activities. Look through our list of top online betting websites and you’ll get excellent coverage of mainstream sports and events you might not have seen before.
9. Wager Options
You can’t cover a wide variety of sports and offer great odds but fall short when it comes to bet types. Everyone has their own preferences when it comes to sports betting. Some people like to be super specific and some prefer to be a bit more speculative. With that being the case, we make sure the betting sites we recommend offer the following wagering options:
- Outright bets/Singles
- Each-Way bets
- Over/under bets
- Handicap betting
- Scoreline bets
- Totals bets
- Player and team props
Those are some of the most popular bet types, but you’ll find even more ways to play the odds when you check out our top-rated UK online betting sites.
10. Customer Support
The final quality a top sportsbook has to have is great customer support. Yes, we’re here to guide you towards the best online betting sites in the UK. However, once you’ve clicked a registration link and created your account, the rest is up to you.
Fortunately for you, we don’t just send you off without knowing that someone we trust is going to take the reins. We put customer service teams through their paces. We read through the FAQs, we use the live chat facilities and we email a few queries. The responses we get determine how we rate a sportsbook. We want you to have help and support once you leave us and, if you join our top picks, that’s what you’ll get.
Which UK Betting Sites should I choose?
it's a good question and there’s fierce competition between online betting sites, which can only be good news for the punter because that means bigger and better offers plus great betting odds whenever you want them.
As we want your online betting experience to be both fun and fair, we only recommend reputable bookmakers with a UK licence.
Of course, those bonuses and great odds should be at the forefront of the factors that draw you to one site rather than another because they’re a great way of boosting your bankroll, especially if you’re new to online betting.
However, there are some other key factors that can contribute to your all-round betting experience with truly great online bookmakers and we go through the important ones.
Best Betting Sites By Sport
We do everything we can to help you find a high-quality betting site. However, when there are dozens of viable options, it pays to have a plan. You can take a general approach and read through all our betting site reviews. That’s a solid strategy.
Alternatively, you could adopt a targeted approach and assess sites based on their skills in a particular sport. That’s what we’ve done. We can’t cover every sport; we simply don’t have the time. However, the following sections will give you some tips on which bookies are best for football, horse racing, and tennis odds.
Best Online Betting Sites For Football
- Bet365 (early payout promotion, wide range of markets)
- Betfair (odds boosts, wide range of markets)
- Paddy Power (early payout promotion)
- Kwiff (supercharged odds boosts on football)
- LV Bet (acca boosts)
Key Features Of A Great Football Betting Site
Great football betting sites should offer good odds, live betting opportunities, streaming, and a wide range of betting options across the UK and worldwide leagues. Good welcome offers are worth watching out for (subject to terms and conditions), while the cash-out option is a great way to snatch victory from defeat.
You’re looking for a balance of high odds and low-profit margins for the best turnover. This is where Pinnacle is ahead of the rest, and with no limitations on big winners. But for the chance to set your own odds and play across the world’s biggest leagues, the Betfair Exchange is the one to beat.
Big Selection of Leagues & Markets
You can stick to UK leagues or try the odds with global football action. William Hill offers a huge range of betting action across UK matches, while Bet365 can’t be beaten when it comes to the global game.
If you want to see your bet come alive, then you need a site that offers fast and reliable live streams. Bet365 and Unibet are particularly strong when it comes to the range of their live-streamed matches.
Best Online Betting Sites For Horse Racing
- Bet365 (live streaming)
- William Hill (extra places on selected races)
- Paddy Power (regular money back specials on horse racing, extra places on horse racing, live streaming)
- Unibet (odds boosts)
- 888 Sport (best odds guaranteed)
Key features Of a Great Horse Racing betting Site
Racing is a competitive business, which is why the best betting sites have to not only offer great value but get creative every once in a while. The top horse racing betting sites all offer the best odds guaranteed. This not only means they’ll constantly try to outdo their peers, but they’ll also give you the best odds. For example, if you back a horse a 7/1 and it goes out to 8/1 just before the race starts, you’ll get the bigger price.
Beyond offering generous odds, the best horse racing betting sites all run lucrative promotions during major events. Regardless of whether it’s the Grand National or Royal Ascot, the sites listed above have moneyback specials, enhanced odds, and extra places paid promotions. Then, just to top it all off, you can watch live racing at our top picks. From video replays to live racing streams, you should always be able to watch the finest runners and riders do their thing.
Best Online Betting Sites For Tennis
- 888 Sport
Key features Of a Great Tennis betting Site
The best tennis betting websites need to cover all the majors. From Wimbledon to the US Open, the oddsmakers can’t skip the odds on the big events. We also like to see coverage of ATP and WTA events. In-play odds are also important, as are statistics, live updates, and, if possible, live streams. Finally, we like to see accas and special bets.
Tennis is a game of sets and games. Therefore, you should have the ability to bet on specific outcomes. For example, if you check out Bet365, you’ll be able to bet on the winner of specific sets, the number of aces a player will service, the score in certain games, and more. If a sportsbook covers these things, we’re happy to call it one of the top tennis betting sites online.
The Best Sports Betting Sites Based On Bet Type
Everyone has their own preferences when it comes to betting on sports. Some people want access to plenty of pre-event odds, others prefer in-play betting. Other people prefer innovative features such as cashouts, while some just want a simple way to make bets. We all have our ideas of what makes a good betting site. With this in mind, we’ve picked out some sportsbooks that score highly in a selection of popular categories.
In-Play & Live Betting Sites
- Paddy Power
- William Hill
This should be a seamless one-click experience. Look out for features like in-game live betting where you can bet on upcoming events in a match. Bet365 have this nailed, while Paddy Power, 10Bet, Wiliam Hill, and Betfair also make live betting a supremely easy experience.
Live betting is going nowhere and no wonder - there's nothing like it for experiencing a pure adrenaline rush as you wait for the ref to blow the final whistle or your horse to enter the final furlong. As the live odds change at speed, look for sites that offer quick bets so you can get in on the action with the click of a button. Most sites now offer some form of live betting, but some are definitely better than others when it comes to executing a seamless live betting experience with easily searchable odds, one-click betting, and mobile features.
This is where the premium sites like Bet365 have the edge, although some of the smaller bookies have been making huge strides in this area. For example, 10Bet has created a world-class live odds service with smooth cash-out functionality alongside superb mobile features for a brilliant live betting experience.
Betting Sites with Cash Out
- Paddy Power
- William Hill
Have you ever made a bet and wanted to change your mind when it looked as though things weren’t going your way? We’ve been there a million times before and we’re sure you have as well. Thankfully, you don’t always have to stick with the decision you made. Thanks to a neat feature known as cashout, you can end a bet before its natural conclusion.
For example, if you’re 50 minutes into a football bet and it doesn’t look like your pick is going to win, you can hit the cashout button and get something back. That “something” will depend on the status of your bet, your stake, what you’re set to win, and the likelihood of your pick being correct. However, in all situations, you can at least get some money back.
Yes, the downside to cashouts is that you might not maximise your returns. For example, if the bookie offers you £100 and you stand to win £1,000, it’s a tough decision. However, if you get the feeling things aren’t going your way or you want to reduce your risk, cashouts are great. That’s why all the best betting sites offer this feature. If you can’t find it at the sportsbook you’re currently using, check out the sites listed above.
Betting Exchange Sites
- Betfair Exchange
Exchange betting sites allow you to be the punter or the bookmaker. Put simply, these are exchanges where anyone can set their own bets or make bets with other people. Betfair started the online exchange betting craze and it remains the go-to place for punters that want something a traditional sportsbook might not be able to offer.
In recent years, we’ve seen Smarkets rise up the ranks to become one of the most impressive exchange betting sites. One of the main things to look for on a betting exchange, aside from promotions, is low fees. Because you’re not betting against the house, host companies need a way to make money. They do this by applying certain fees to bets. You want to use the sites that have the lowest fees, which is why we recommend Betfair and Smarkets.
Spread Betting Sites
- Sporting Index
Sports spread betting is almost identical to financial spread betting. The main concepts you need to understand here are buying, selling, and the spread. Basically, the “spread” is a range. This range could be anything associated with a sport. For example, the spread for a football match might be 1.9-2.2 goals. This means that, on average, the oddsmakers think there will be 2 goals in a game (i.e. because the range is between 1.9 and 2.2 goals).
Using the spread, you can place a bet by buying or selling. Buying means you think the final result will be greater than the spread. Selling means you think the result will be less than the spread. So, in this example, buying means you think there will be more than two goals, and selling means you think there will be fewer than two goals.
This is a very basic explanation of how spread betting works but it highlights just how interesting it can be. Two of the best spread betting sites online are Sporting Index and Spreadex. They not only have tips and guides on how to win at spread betting, they also have markets for dozens of sports, in-play options, and some great promotions.
Betting Sites By Payment Methods
We’ve said it already, but it’s a point worth repeating: everything the top online betting sites offer is useless if you can’t make secure payments. Sports betting is a real-money activity. It’s not like online poker sites or casino sites where you can use virtual chips to play demo games. Sports betting is real and you can only make a bet with cash.
In turn, this means you can only unlock free bet bonuses and other promotions if you stake real money. So, with that being the case, you need a safe way to pay. The following processors are all reputable, highly regulated and great for handling your money efficiently. Indeed, when you visit the best betting websites, you’ll see all of these options.
The biggest eWallet in the world is also one of the leading payment processors in sports betting. To say that this is one of the safest and slickest ways to make online betting payments would be an understatement. For context, PayPal processed 15.4 billion transactions in 2020. That’s not only a lot, it’s a demonstration of just how powerful and efficient this platform is. Your money will always be safe when you use PayPal.
What’s more, bookies often process PayPal deposits and withdrawals from as little as £5. Add to this the fact that withdrawals can be completed within a few hours and this really is one of the best ways to pay. Finally, using PayPal means you don’t have to link your bank account to your betting account. Linking the two isn’t a problem but some people prefer not to. If that applies to you, make sure you try the best PayPal betting sites.
Skrill is very similar to PayPal in the way it works. It doesn’t process as many transactions but it’s just as safe and secure. The one thing that Skrill does have over PayPal is that it specifically targets the betting and gaming industry. On top of this, Skrill can process payments in 40 different currencies and it’s available in more than 120 countries. Therefore, if you want quick, safe, fee-free payments inside and outside of the UK, Skrill online betting sites are ideal.
Mobile sports betting fans love Boku. Why? Because it’s a mobile payment processor. This means it offers a mobile app for making payments and a whole lot more. Basically, Boku allows you to make online betting and gaming deposits by charging them to your phone bill. It doesn’t matter if you have a monthly contract or you’re a pay-as-you-go customer, Boku can process payments via your carrier.
For example, if you have a monthly contract with EE, you can visit a Boku betting site and charge £20 to your contract. Doing this will add £20 to your betting account and the transaction will show on your next phone bill. Boku payments are great because all you have to do is input your phone number.
Therefore, all you need is your smartphone and a mobile sports betting app. What’s more, there’s no connection to your bank which acts as another layer of security. The downsides are that the maximum deposit is £30 and you can’t use Boku for withdrawals. However, if you’re a mobile betting fan, this is a fantastic way to make deposits and the go.
Apple Pay is very similar to Boku in the sense that you can make payments using your smartphone or tablet without a debit card or eWallet. However, instead of charging deposits to your phone bill, payments are charged to your iTunes account. Therefore, you need to have a payment method registered with Apple to use this system. Like Boku, Apple Pay can’t be used for withdrawals. The other downside is that there aren’t many Apple Pay betting sites out there right now. However, this will almost certainly change in the future.
Google Pay betting deposits are identical to those offered by Apple. The only difference is that this payment option is open to Android users instead of iPhone and iPad users. Apart from that, everything else is the same. Deposits are charged to your Google Play account and you don’t need a credit card or eWallet to make betting site deposits. Even though Google Pay sportsbooks aren’t hugely popular right now, we expect them to become a major part of the industry in the coming years.
Most Experienced Betting Sites
- William Hill
There’s almost no substitute for experience and reputation in the betting world. Compiling generous odds, collating statistics, and creating sports betting bonuses isn’t easy. It takes time, money, and resources to get these things right. That’s why brands such as William Hill and Betfred are ranked amount the best sports betting sites in the UK and the world at large. They’ve been around for decades and have not only mastered the nuances of sports betting but refined their products to perfection. In short, experienced betting sites are reputable and safe, they offer the best odds, the best promotions, and the best overall experience.
Best New Online Bookmakers
- STS Bet
- LV Bet
- Energy Bet
New betting sites have to find an edge. Sports betting is a tough market to crack these days because there are so many established brands hogging the limelight. That doesn’t mean newbies can’t breakthrough. However, it does mean that the best new betting sites have to offer something special. In simple terms, it’s a case of the strong survive and the weak fade away. Some of the top new sportsbooks that have weathered the storm and gained a foothold in the business are STS Bet, 10Bet, LV Bet, and BetItOn.
Key Things To Consider When Signing Up To A New Bookie
- Are they UK licensed?
- Is their welcome offer generous and offering good value?
- Do they offer regular promotions?
- Is there desktop/mobile site easy to navigate?
- Do they have a mobile app? (optional)
- Do they have a wide range of betting markets?
- What banking options are available?
- What channels Customer Support
How To Sign Up To Sports Betting Sites
Want to try the best online betting websites? Great, here’s how…
1) Choose A Sportsbook
We’ve reviewed all the best sportsbooks online. Make sure you read through each review so you can get an understanding of what each betting site offers and, in turn, why we think it’s a top-tier operator. Also, check out our betting guides and learn about the features that make the best betting sites tick.
2) Claim Your Bonus
Everyone should be able to get something extra when they join an online sportsbook. Our secure sign-up links unlock exclusive sports betting bonuses, so make sure you use them.
Make A Deposit
Once you’ve chosen a sportsbook, used our sign-up links, and claimed your bonus, the final thing to do is make a deposit. This is important for two reasons. Firstly, you need money in your account to bet on sport. Secondly, deposits are the only way to get the best sports betting bonuses.
4) Place Your Bets
That’s it, you’re all set. With a shiny new betting account and some cash to spend, the only thing that’s left to do is start betting on your favourite sports via your PC, Mac or mobile. Enjoy!
Betting Sites FAQ's
How do I get started?
The first thing you need to do is set up an account with an online site. Try reading our reviews and checking out the forums for players’ preferred options and bonuses. Then visit the website and sign up online and/or download the app. Once you get your bonus code or acknowledgement that your account is open, you’re good to go.
How do I place a bet?
Once you’ve opened an account and logged in, you need to navigate the site menu to the sport you’re interested in and find your market and the odds you like. Add them to your betting slip, select your stake and place your bet. For an accumulator, simply add more bets and then choose the ‘multiple bets’ option to set your stake.
How do I make a deposit?
Most sites offer smooth and seamless deposit options, with the most common being bank transfer, Skrill e-wallet, and debit cards. Cheques and bank transfers are the slowest methods, so if you want to get playing immediately use a debit card, PayPal, or Skrill. There’s usually a minimum deposit amount set at the £5-£10 mark. Don’t get caught out with unexpected fees - always read the terms and conditions before you register with a site.
How quickly can I get my winnings?
This can take anything from a few minutes to a few days, depending on the payment method you use. Look out for fees and maximum payouts, as some online bookmakers can suspend or close your account if you win too much!
Are my winnings tax-free?
UK betting sites have an EU/EES licence, which means that your winnings are tax-free. If you win money at non-EU/EES licensed sites, then yes, you will be liable to tax on those winnings.
Is betting legal in the UK?
Yes, since 1960. Gambling in the UK is regulated by the UK Gambling Commission, and you’ll need to be 18+ to register for online bookmakers and casinos. By law, an online bookmaker has to seek proof of your age and identity, so don’t be surprised if you’re asked for legal documents when you first sign up online.
Can I bet on my favourite TV shows?
Online betting isn’t just about sports - there’s a rapidly growing market in betting on reality TV and awards shows. The same rules apply for finding the best sites for TV betting - look for a healthy welcome bonus, great user experience, range of markets, and the safety and security of the site.
Where do I go for the best odds?
Odds vary depending on the sport and the market, so you can spend more time shopping around and comparing odds than making a bet. A general rule of thumb is that the bigger the site, the better the odds they’ll be able to offer.
If you enjoy betting on racing, look for the BOG (Best Odds Guaranteed) promise and your winning bets will always be paid out at the highest price.
What sites should I avoid?
If you don’t want to get caught out in an online betting scam, then there are four things you need to verify with your chosen online bookmaker: check they have a UK gambling license; make sure they use SSL (Secure Sockets Layer) encryption for maximum security.
Check their reputation by reading our reviews and checking out our forums, and always read the terms and conditions before you sign up to any site. Stick to well-known and properly established UK online bookmakers and you’re legally protected should anything go wrong.