There are new betting sites entering the market all the time. Some go on to become big hitters, others fall by the wayside. As purveyors of all that’s good in the sports betting world. We pride ourselves on identifying the best new bookmakers that will go on to do big things. That’s what this guide is all about.
As well as showing the latest betting sites in the UK and shining a light on the top operators, we’ve explained how we review every operator. Indeed, as much as we want to illuminate, we also want to educate. If we can make you a more knowledgeable sports bettor, everyone wins. So, without further ado, here are the leading new sportsbooks and what makes them tick.
Best New Betting Sites (December 2023)
Bet £5 Get £5 + 10 Free Spins
- Exclusive Promotions
- Competitive Pricing
- Boosted Odds & Daily Specials
New customers only. Min £5 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
Stake Back As A Free Bet
- Acca Insurance
- Slick Betting App
- Regular Free Bet Promotions
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit £5, max £5 free bet valid for this promotion. Unused free bets will expire after 7 days. Offer valid until 31/12/2023, 22:59GMT. T&Cs apply.
Bet £10 Get £30 in Free Bets
- Use Promo Code Link
- Great Odds
- Slick Betting App
Bet £15 Get £10 in Free Bets
- Range of Markets
- BoostItOn Acca Boosts
- Simple Navigation
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Bet £10 Get £20 Free Bet
- Fast Withdrawals
- 24/7 Customer Support
- 650+ Games
New players only.Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
Bet £15 Get £10
- Excellent Cash Out Options
- Good Football betting
- Great Sports Betting Coverage
NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+
Bet £10 Get £10 Free Bet
- Launched Jan 2023
- Weekly Promotions
- Bet Builder
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal are not eligible. T&C's Apply
Bet £10 Get £30 Free Bets
- Surprise Odds Boosts
- Supercharged Cash Out
- Slick Interface
New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly
Bet £10 on Sport & Get £5 Free Bet
- Great offers
- Quick Withdrawals
- Experienced Bookmaker
New players must wager their first bet of £10+ on Sports. Should their first bet settle as a loss, players are eligible for a £5 bet code. Players would need to contact Customer Experience at [email protected] to claim their bet code. The bet code is valid for 7 days once applied. The free bet amount will be deducted from the winnings, with the remaining winnings being credited to their account balance as cash. 18+, T&C's apply, please gamble responsibly.
The Main Benefits Of New Bookmakers
Why should you choose new betting sites over established bookmakers? There’s no doubt familiar names such as Bet365, Paddy Power and William Hill are world-class operators.
In fact, we’d actively encourage you to read our reviews and see what they have to offer. However, since we’re focusing on the newbies, let’s throw out a few reasons why they can steal the limelight from industry veterans.
Bigger and Better Bonuses
We’ll discuss this in more detail later on in this guide. However, it’s a point worth making: the best new bookmakers often offer the best bonuses. Why?
Because they have to make an impact in a crowded marketplace. Competing with BetVictor et al isn’t easy. Sports betting bonuses make an instant impact. That’s why some of the biggest payouts come courtesy of new sports betting promos.
New Tech As Standard
New gambling sites have new tech as standard. This is almost by default because the developers have to conform to modern standards.
Look at it like this. If a bookmaker developed an app in 2010, it would have conformed to 2010’s standards. The developers would then be in a battle to update the app to keep it relevant.
In contrast, a new betting site that went live in 2020 would have an app that makes the grade in 2020. Thus, it’s going to have the latest innovations as standard.
Non-Standard Betting Markets
There are traditional betting sites that focus on niche sports but focusing on something left-field is a strategy almost all new bookies adopt. Competitive gaming, aka eSports, is popular at the newest betting sites online. Virtual sports are also common, as are odds for politics, current affairs, and TV shows.
Basically, if it’s outside of the norm, new bookmakers will probably have odds for it.
8 Key Areas To Check On New Betting Websites
How do we find the best new bookies online? Well, in addition to understanding the market thanks to decades’ worth of combined experience. We put these sites through a rigorous review process. The features we assess are:
Safety and Security
Sports betting can be a risky business. Of course, you never know if a bet is going to be successful or not. So there’s that. However, there are also risks when it comes to safety and security.
When there’s money on the line, criminals will always be a potential threat. Now, we’re not saying you have to worry about having your money stolen. However, it’s something you have to think about.
Because of that, you should make sure new betting sites meet the latest safety standards. SSL encryption and password-protected accounts should be seen as a minimum. You should also make sure that your money is stored in protected bank accounts and that the operator meets all the legal requirements for the market you’re in. For punters in the UK, all legal betting sites have to be licensed by the Gambling Commission.
If a sportsbook isn’t licensed, avoid it. This is not only a legal requirement but a mark of quality. A licensed new betting site will have the latest security features and be a fair operator.
All our recommended new bookies are fully licensed by the UK Gambling Commission. So, you don’t need to worry about things like safety and security when you use our recommended operators.
New Customer Betting Offer & Promotions
More often than not, you can get a free bet credited to your account when you join a new betting site. Why?
Simple: new bookies need to attract customers. Of course, established betting brands also have to maintain a steady influx of new customers. But, a new online betting company’s ability to bring in punters can be the difference between success and bankruptcy.
Online sports betting is a competitive business, which is why all the top bookmakers give new and existing customers bonuses.
Over the years, new betting sites in the UK have made this a proverbial battleground. In other words, the industry’s rising stars are always trying to win you over with bigger and better bonuses. From free bets and best odds guaranteed to cashback, acca insurance, and profit boosts, the list of added extras is almost endless.
So, as a customer, you should expect generous promotions from any new bookmakers that want to make it big.
Of course, this is great news for you. Sports betting is an uncertain business and even the best picks can fall short. A betting bonus helps you offset losses and capitalise on winning runs.
Yes, T&Cs apply. For example, winnings from a free bet stake might be locked away. However, once you’ve met the wagering requirements, the cash is yours to keep.
The main point here is that all new sports betting sites will give you something extra and you should take advantage of this.
Slick Betting Interface
New betting websites and apps are often kitted out with the latest online innovations. Indeed, one of the reasons to choose new bookies over older sites is the fact they’re more likely to have the latest tech. For example, almost every new mobile sports betting app will let you log in using Touch ID or Face ID. Some of the older apps haven’t added this feature, yet.
The same thing applies to the interface as a whole. New sportsbooks are often designed with a mobile-first approach. That means everything is refined, efficient, and capable of running on any device. We don’t mind if things flow from left-to-right (common) or from top-to-bottom.
However, it’s important that moving from one thing to another is easy. Time is precious in sports betting because the odds are always changing. Thus, the interface has to be slick.
Smooth Mobile Betting Experience
Just as a new betting site needs to offer all the latest online innovations, everything has to be smooth and secure. SSL encryption must come as standard and page elements should scale up or down appropriately. If boxouts start overlapping and pages don’t load fast enough, it not only ruins your experience, it can cause you to miss vital information.
So, when it comes to usability, new betting sites must be as smooth as possible. Otherwise, they won’t be around for long.
Numerous Betting Markets & Options
Variety is the spice of life. Everyone has different preferences when it comes to sport. Some people love new football betting sites that offer a great betting experience on the beautiful game. While other’s love horses racing betting sites that offer top quality betting on the sport of kings.
As a result, all top-rated new gambling sites have to ensure they cater to all tastes.
As a standard, we like to see 15+ sports on the menu. If we’re being super critical, anything less than 15 sports isn’t ideal. It’s also nice to see the odd casino bonus, bingo game, and virtual sport added to the mix.
These aren’t essential. But, the more betting options a bookie can offer, the better.
Variety Of Deposit & Withdrawals Options
Money matters. Regardless of whether it’s in life or the sports betting world, your financial affairs are always important. As such, new bookmakers have to take this part of the game seriously.
If a betting site is licensed and regulated, safe payments will come as standard. Every regulator, from the UK Gambling Commission (UKGC) to the Malta Gaming Authority (MGA), insist that payments are processed securely.
Also, all UK online bookies are legally required to store your money in segregated, secure bank accounts. That means your funds are protected, even if the company goes bankrupt.
Finally, the best new betting sites will ensure their system accommodates every type of punter. That means deposits will start at around £5 and it will be the same for withdrawals.
Moreover, you’ll have a variety of payment options. As well as familiar names like Visa, MasterCard, and PayPal, we like to see cash payments (inside betting stores) and innovations such as pay by mobile.
Linked to deposits and withdrawals is the issue of processing times. Deposits will always be processed instantly, barring any technical issues.
Yet, withdrawals will take longer because requests have to be checked by the security team. This is a good thing, but no one wants to wait too long.
So, we like to see the top new betting sites process withdrawals as quickly as possible. Between 24 and 48 hours is the industry standard. However, we’re starting to see operators reduce processing times to an hour or so. In particular, bettors that use PayPal bookmakers will find withdrawals very quick.
Great Customer Service
New online betting sites often fail because they overlook customer service.
Offering all the features in the world is great. However, if customers run into problems and there isn’t anyone there to help, things quickly turn sour. A bad review can snowball into an avalanche of complaints that drown a bookie.
We’ve reviewed and rated all the latest online betting sites in the UK and Europe. The ones we recommend have all passed the grade when it comes to support. However, we’d urge you to do your own research. Join the Punters Lounge forums and see what everyday customers are saying.
What’s their experience with a support team? Are there any sites to avoid? From our perspective, an FAQ, live chat, phone support, and a customer service email should all come as standard.
If a bookie has these, that’s a good start. However, you should go beyond the basics and see what others are saying.
How To Sign Up To The Latest Betting Sites
OK, so that’s it. You now know what the best new betting sites online are and how we rate them. The only thing we can do now is guide you into the mix. You know where you can bet, now here are the four steps you need to join the top new bookmakers in the UK:
- Read our new bookmaker reviews. This guide is a great starting point but we’ve got more detailed reviews on all the latest betting sites. Use these to learn more about what’s out there before you make any decisions.
- Hit the secure sign-up links inside our reviews. These links will take you straight to the registration page. Also, they will unlock exclusive sports betting bonuses and promotions for you.
- Enter your details on the sign-up page, as well as any bonus codes. We’ve got exclusive sports betting promo codes that give you more value than you’d otherwise get. So, make sure you read our reviews and note down any codes.
- Verify your account and make a deposit. Once your account is up and running, you can now bet on your favourite sports via your desktop or mobile. That’s all there is to it!