New Betting Sites (February 2023)

There are new betting sites entering the market all the time. Some go on to become big hitters, others fall by the wayside. As purveyors of all that’s good in the sports betting world. We pride ourselves on identifying the best new bookmakers that will go on to do big things. That’s what this guide is all about.

As well as showing the latest betting sites in the UK and shining a light on the top operators, we’ve explained how we review every operator. Indeed, as much as we want to illuminate, we also want to educate. If we can make you a more knowledgeable sports bettor, everyone wins. So, without further ado, here are the leading new sportsbooks and what makes them tick.

10 Best New Betting Sites (February 2023)

Why We Recommend These New Sports Betting Sites

We’ve picked out ten of the best new bookmakers and listed them below. Now, you might be asking why we’ve chosen them. Well, it’s because they offer fantastic value and quality in all areas.

From the welcome bonuses and odds they offer to the software and customer support. Everything is as good, if not better than many established online bookmakers have.

Further down, we’ll tell you how we rate online sportsbooks and what to look out for when you’re choosing one to sign up to. However, before we do that, here are the 10 best new online betting sites and what makes them special.


Why should you join STS Bet? Well, for starters, you can get a free bet worth up to £50. But, if that’s not enough. The STS Bet acca insurance promo will refund 100% of your money on certain accumulator bets with six or more picks. Finally, for good measure, there are casino bonuses galore.

Of course, it’s not all promos and free bets. STS is also available on desktop and mobile devices.

You’ll find odds for all major sports, including football betting, basketball, tennis, and boxing. Add to this betting lines for eSports, e-Football, and beach volleyball, and it’s a fantastic place to bet.


10Bet went live in 2003 but we’ve still ranked it as one of the best new online sports betting sites. The reason is that their software has changed markedly since then. In fact, the 10Bet of today is barely recognisable from the one that launched more than 15 years ago.

Indeed, when you use the desktop or mobile app, you’ll get access to thousands of odds across a wide range of sports. Plus, you can find markets on more niche sports, including surfing, eSports, and water polo.

These sports form the foundations of 10Bet but the developers have built a lot more on top. For example, you can get a wealth of statistics for every event. Plus, there are virtual sports, enhanced odds, a calendar, and much more.

Finally, for those that like to switch between sports betting and casino games, there’s a loyalty scheme that offers plenty of promotions.

Furthermore, you can sign up for a new account today and get a deposit bonus worth up to £50.

LV Bet

LV Bet initially made its name in casino gaming when it launched in 2016. However, they have some fantastic innovations added to the platform in recent years. As a result, LV Bet is now ranked among the top new bookies online.

Anyone without an account can get started with a free £10 bet. From there, you can extract even more value from the system through “super-duper” odds, and combo profit boosts that can increase your returns by as much as 100%!

The oddsmakers at LVBet also do a fantastic job of covering sports in their entirety. For example, football bettors can not only get the latest Premier League odds. But they can get odds for friendly matches and international leagues as well.

In other sports, it’s the same too. From MMA to eSports, the depth of each betting market is truly impressive.


Bet £10 and get £10 free. That’s the offer you’ll get if sign up to EnergyBet. That’s a tempting welcome bonus, but it’s only the tip of a much larger iceberg of value. Indeed, once you start betting on 16 sports, including football, tennis, golf, Counter-Strike, and more, the iceberg begins to thaw. When that happens, floods of free bets, enhanced odds promos, risk-free wagers will flow your way.

As well as plenty of promotions and hundreds of daily betting odds, we love the energised odds offers and the player bets markets. The latter allows you to speculate on individual outcomes, which is great if you’re particularly hot on the top players in certain sports.


Kwiff plays its cards close to its chest, but trust us, they’re cards worth playing with. Basically, all new customers can get a £10 surprise bet and 30 free spins. We can’t tell you what the surprise is because it changes. But, we know for certain that it will provide the perfect start to your journey on Kwiff.

Aside from the unique welcome bonus, this new online gambling website offers what it describes as “supercharged” betting. In practice, this means you’ll not only find generous odds but plenty of odds boosts on football betting, horse racing, cricket, and many more sports. Finally, the icing on the cake is the Kwiff Loyalty Scheme, which lets you earn points and choose your own rewards.

Red Zone Sports

When you sign up to RedZone Sports they will give you a bonus worth up to £20. Once you’re in the zone, you’ll find odds and offers for 51 sports. But, that’s not only impressive for a new online sportsbook, it’s impressive in general. Even the industry’s longest-serving operators can't match this level of coverage.

When you sign up to RedZone Sports they will give you a bonus worth up to £20. Once you’re in the zone, you’ll find odds and offers for 51 sports. But, that’s not only impressive for a new online sportsbook, it’s impressive in general. Even the industry’s longest-serving operators can't match this level of coverage.

If that doesn’t persuade you to step into the RedZone. How about a stacked in-play betting hub, a stream of useful stats, and 24/7 betting via the virtual sports lounge? Still not enough? OK, well what if we tell you RedZone also offers casino games and promotions. When it comes to a comprehensive online betting experience, few do it better than RedZone.


BetItOn entered the market in 2020 and people have been betting on it ever since. It, like all our recommended new online betting sites, is licensed by the UK Gambling Commission (UKGC). That’s a positive. Why?

Because you can be confident that you’re getting fair odds and all payouts are guaranteed. Plus, promotions are legit and transparent.

For example, you can get a £10 free bet welcome bonus when you sign up for an account. Once you’ve done that, you can enjoy sports betting across many sports via your desktop or mobile.

Lastly, BetItOn offers a loyalty scheme to its customers. So, you can earn loyalty points that give you more ways to unlock promotions.


2KBet went live in 2020 and it’s already making a name for itself in the business. Firstly, you can get £30 in free bets when you deposit £10. This offer does come with a 10X wagering requirement. However, once you hit that, any bonus winnings are yours to keep.

2KBet is also unique in that it offers specific promotions for specific sports. Other bookies will focus on a few sports but 2KBet goes beyond the norm to create promotions specific to darts, racing, boxing, and more.

As well as catering to fans of certain sports, this new online sportsbook has an innovative live event view feature. The virtual animations allow you to watch significant moments play out in real-time. What’s more, the event views contain a myriad of stats so you can get a better idea of how things are playing out.


If you’re in the market for interactive entertainment and thousands of betting options, BetNeptune is out of this world. New customers can get a £10 bonus when they deposit £10. This cash is credited to your account instantly but terms and conditions apply. Basically, you’ll have to hit the 10X wagering requirement before you can withdraw any bonus winnings.

Once you’ve claimed the BetNeptune welcome bonus, a world of wonders awaits. As we’ve said, there are thousands of pre-event and in-play betting odds.

However, what’s really neat about this new bookmaker’s software is the event view. You get to watch live events play out in real-time via virtual animations. These animations not only give you a taste of how the action is flowing but come with a variety of useful stats.


BetDukes has been slugging it out in the business since 2020 and it certainly has some slick combos. New customers can get a £20 free bet when they wager £10 which gets the ball rolling. But, BetDukes doesn’t drop its guard after that. There are odds and promos aplenty, but the reason we love this new betting site is the dashboard.

This part of the site allows you to watch virtual event overviews, check out live sports calendars and use the multiview feature to build your own betting hub. Basically, you drag the sports you like into the multiview box and you’ll get all the latest odds, stats, and info all in one place. That’s reason enough to join this site.

The Main Benefits Of New Bookmakers

Why should you choose new betting sites over established bookmakers? There’s no doubt familiar names such as Bet365, Paddy Power and William Hill are world-class operators.

In fact, we’d actively encourage you to read our reviews and see what they have to offer. However, since we’re focusing on the newbies, let’s throw out a few reasons why they can steal the limelight from industry veterans.

Bigger and Better Bonuses

We’ll discuss this in more detail later on in this guide. However, it’s a point worth making: the best new bookmakers often offer the best bonuses. Why?

Because they have to make an impact in a crowded marketplace. Competing with BetVictor et al isn’t easy. Sports betting bonuses make an instant impact. That’s why some of the biggest payouts come courtesy of new sports betting promos.

New Tech As Standard

New gambling sites have new tech as standard. This is almost by default because the developers have to conform to modern standards.

Look at it like this. If a bookmaker developed an app in 2010, it would have conformed to 2010’s standards. The developers would then be in a battle to update the app to keep it relevant.

In contrast, a new betting site that went live in 2020 would have an app that makes the grade in 2020. Thus, it’s going to have the latest innovations as standard.

Non-Standard Betting Markets

There are traditional betting sites that focus on niche sports but focusing on something left-field is a strategy almost all new bookies adopt. Competitive gaming, aka eSports, is popular at the newest betting sites online. Virtual sports are also common, as are odds for politics, current affairs, and TV shows.

Basically, if it’s outside of the norm, new bookmakers will probably have odds for it.

8 Key Areas To Check On New Betting Websites

How do we find the best new bookies online? Well, in addition to understanding the market thanks to decades’ worth of combined experience. We put these sites through a rigorous review process. The features we assess are:

Safety and Security

Sports betting can be a risky business. Of course, you never know if a bet is going to be successful or not. So there’s that. However, there are also risks when it comes to safety and security.

When there’s money on the line, criminals will always be a potential threat. Now, we’re not saying you have to worry about having your money stolen. However, it’s something you have to think about.

Because of that, you should make sure new betting sites meet the latest safety standards. SSL encryption and password-protected accounts should be seen as a minimum. You should also make sure that your money is stored in protected bank accounts and that the operator meets all the legal requirements for the market you’re in. For punters in the UK, all legal betting sites have to be licensed by the Gambling Commission.

If a sportsbook isn’t licensed, avoid it. This is not only a legal requirement but a mark of quality. A licensed new betting site will have the latest security features and be a fair operator.

All our recommended new bookies are fully licensed by the UK Gambling Commission. So, you don’t need to worry about things like safety and security when you use our recommended operators.

New Customer Betting Offer & Promotions

More often than not, you can get a free bet credited to your account when you join a new betting site. Why?

Simple: new bookies need to attract customers. Of course, established betting brands also have to maintain a steady influx of new customers. But, a new online betting company’s ability to bring in punters can be the difference between success and bankruptcy.

Online sports betting is a competitive business, which is why all the top bookmakers give new and existing customers bonuses.

Over the years, new betting sites in the UK have made this a proverbial battleground. In other words, the industry’s rising stars are always trying to win you over with bigger and better bonuses. From free bets and enhanced odds to cashback, acca insurance, and profit boosts, the list of added extras is almost endless.

So, as a customer, you should expect generous promotions from any new bookmakers that want to make it big.

Of course, this is great news for you. Sports betting is an uncertain business and even the best picks can fall short. A betting bonus helps you offset losses and capitalise on winning runs.

Yes, T&Cs apply. For example, winnings from a free bet stake might be locked away. However, once you’ve met the wagering requirements, the cash is yours to keep. The main point here is that all new sports betting sites will give you something extra and you should take advantage of this.

Slick Betting Interface

New betting websites and apps are often kitted out with the latest online innovations. Indeed, one of the reasons to choose new bookies over older sites is the fact they’re more likely to have the latest tech. For example, almost every new mobile sports betting app will let you log in using Touch ID or Face ID. Some of the older apps haven’t added this feature, yet.

The same thing applies to the interface as a whole. New sportsbooks are often designed with a mobile-first approach. That means everything is refined, efficient, and capable of running on any device. We don’t mind if things flow from left-to-right (common) or from top-to-bottom.

However, it’s important that moving from one thing to another is easy. Time is precious in sports betting because the odds are always changing. Thus, the interface has to be slick.

Smooth Mobile Betting Experience

Just as a new betting site needs to offer all the latest online innovations, everything has to be smooth and secure. SSL encryption must come as standard and page elements should scale up or down appropriately. If boxouts start overlapping and pages don’t load fast enough, it not only ruins your experience, it can cause you to miss vital information.

So, when it comes to usability, new betting sites must be as smooth as possible. Otherwise, they won't be around for long.

Numerous Betting Markets & Options

Variety is the spice of life. Everyone has different preferences when it comes to sport. Some people love new football betting sites that offer a great betting experience on the beautiful game. While other’s love horses racing betting sites that offer top quality betting on the sport of kings.

As a result, all top-rated new gambling sites have to ensure they cater to all tastes.

As a standard, we like to see 15+ sports on the menu. If we’re being super critical, anything less than 15 sports isn’t ideal. It’s also nice to see the odd casino bonus, bingo game, and virtual sport added to the mix.

These aren’t essential. But, the more betting options a bookie can offer, the better.

Variety Of Deposit & Withdrawals Options

Money matters. Regardless of whether it’s in life or the sports betting world, your financial affairs are always important. As such, new bookmakers have to take this part of the game seriously.

If a betting site is licensed and regulated, safe payments will come as standard. Every regulator, from the UK Gambling Commission (UKGC) to the Malta Gaming Authority (MGA), insist that payments are processed securely.

Also, all UK online bookies are legally required to store your money in segregated, secure bank accounts. That means your funds are protected, even if the company goes bankrupt.

Finally, the best new betting sites will ensure their system accommodates every type of punter. That means deposits will start at around £5 and it will be the same for withdrawals.

Moreover, you’ll have a variety of payment options. As well as familiar names like Visa, MasterCard, and PayPal, we like to see cash payments (inside betting stores) and innovations such as pay by mobile.

Quick Payouts

Linked to deposits and withdrawals is the issue of processing times. Deposits will always be processed instantly, barring any technical issues.

Yet, withdrawals will take longer because requests have to be checked by the security team. This is a good thing, but no one wants to wait too long.

So, we like to see the top new betting sites process withdrawals as quickly as possible. Between 24 and 48 hours is the industry standard. However, we’re starting to see operators reduce processing times to an hour or so. In particular, bettors that use PayPal bookmakers will find withdrawals very quick.

Great Customer Service

New online betting sites often fail because they overlook customer service.

Offering all the features in the world is great. However, if customers run into problems and there isn’t anyone there to help, things quickly turn sour. A bad review can snowball into an avalanche of complaints that drown a bookie.

We’ve reviewed and rated all the latest online betting sites in the UK and Europe. The ones we recommend have all passed the grade when it comes to support. However, we’d urge you to do your own research. Join the Punters Lounge forums and see what everyday customers are saying.

What’s their experience with a support team? Are there any sites to avoid? From our perspective, an FAQ, live chat, phone support, and a customer service email should all come as standard. If a bookie has these, that’s a good start. However, you should go beyond the basics and see what others are saying.

How To Sign Up To The Latest Betting Sites

OK, so that’s it. You now know what the best new betting sites online are and how we rate them. The only thing we can do now is guide you into the mix. You know where you can bet, now here are the four steps you need to join the top new bookmakers in the UK:

  1. Read our new bookmaker reviews. This guide is a great starting point but we’ve got more detailed reviews on all the latest betting sites. Use these to learn more about what’s out there before you make any decisions.
  2. Hit the secure sign-up links inside our reviews. These links will take you straight to the registration page. Also, they will unlock exclusive sports betting bonuses and promotions for you.
  3. Enter your details on the sign-up page, as well as any bonus codes. We’ve got exclusive sports betting promo codes that give you more value than you’d otherwise get. So, make sure you read our reviews and note down any codes.
  4. Verify your account and make a deposit. Once your account is up and running, you can now bet on your favourite sports via your desktop or mobile. That’s all there is to it!

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