T&Cs - 18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
Updated: 26 Mar 2023
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What is the William Hill Promo Code?

Punter's Lounge sources all of the latest promo codes and special offers to help our customers get the most out of their money when they are betting online. We only include bonus codes from trusted, well-known bookmakers, so you can guarantee that this William Hill promo code will be effective. Some bonuses are only offered to new customers, and most require a code that you can find in the section below.

The latest bonuses from William Hill are excellent, so take advantage of these offers while they last.

2022 William Hill Promotion Codes

Listed below are all the latest promo codes for each William Hill product, the bonus amount and of course our bonus code to make sure you get the biggest bonus.

William Hill Sports
Bet £10 Get £40 in Free Bets

T&Cs - 18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

William Hill Casino
100% Bonus up to £300 + 50 Free Spins

18+. Play Safe. Opt in required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with 35x wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply.

William Hill Bingo
Get 100 Free Spins

New customers only. Max 100 free spins at 10p/spin. Spins expire 24 hours from issue. Max redeemable amount £30. Available on selected Megaways™ slots. Terms and conditions apply.

William Hill Vegas
Get 100 Free Spins

New customers only. Max 100 free spins at 10p/spin. Spins expire 24 hours from issue. Max redeemable amount £30. Available on selected Megaways™ slots. Terms and conditions apply.

William Hill Games
Get 100 Free Spins

New customers only. Max 100 free spins at 10p/spin. Spins expire 24 hours from issue. Max redeemable amount £30. Available on selected Megaways™ slots. Terms and conditions apply.

William Hill Poker
Deposit & Get £100 Bonus + Twister Discovery Pack

Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.

What is the William Hill Bonus in my country?

William Hill accepts players from a wide number of countries, so just click through the button below to see what bonus is on offer in your own country.

William Hill Mobile Apps

The William Hill mobile product is considered to be one of the best on the market. It could even be argued that the design and navigation of the mobile site is even better than the online offering by the bookmaker.

William Hill's mobile offering can be accessed via an app for iOS devices and that utilizes the Touch ID technology so that customers can log-in using their thumb print. A mobile version of the site is available for all of the Android, Windows, and Blackberry devices.

Live in-play betting and streaming is available on the mobile app and it also boasts a radio service that allows customers to keep up-to-date with the action in the events that they are placing bets on at the time.

William Hill Review

William Hill is one of the leading bookmaker brands in the UK. It was founded back in 1934 by the businessman William Hill. The company employs over 16,000 people in the 9 countries that it operates within.

The bookmaker has changed ownership a number of times since its early days. Sears Holdings, Grand Metropolitan, Brent Walker, Nomura, and CVC Capital Partners have all held ownership over the bookmaker since the 1930s.

In 2005, the bookmaker purchased 624 betting premises from Stanley Leisure for a total value of £504 million which made the bookie the largest in the UK ahead of its key rival Ladbrokes in terms of size.

November 2008 saw William Hill strike a deal with OpenBet and Playtech. As part of the deal, William Hill paid Playtech founder Teddy Sagi £144.5 million and Playtech also owned a 29% stake in William Hill Online.

The bookmaker prides itself on its football coverage and proudly boasts that it offers markets on over 60,000 football matches across the globe every year. In 2015, the bookmaker generated revenues worth £1.59 billion.

The William Hill brand has been the sponsor for the Sports Book of the Year award which has been awarded since 1989 and claims to be “dedicated to rewarding excellence in sports writing”. Previous winners of the award have included 2011's A Life Too Short: The Tragedy of Robert Enke by Ronald Reng and 1991's Muhammad Ali: His Life and Times by Thomas Hauser.

William Hill is regulated and licensed by the UK Gambling Commission for UK customers and it is regulated by the Gibraltar Gambling Commissioner and licensed by the Gibraltar Government for international customers.

Website Design

The William Hill website design is slightly different to your standard bookmaker website. The three-column lay-out is not used with the two-column lay-out preferred. This does allow for the information in the body section to be easier to read but it does also leave the front page looking a bit sparse because the second column simply consists of a betting slip and various links to different sections of the site and promotional banners.

This more simplistic lay-out will divide opinion and it does have pros and cons. Firstly, the bookmaker does well to keep the important information immediately visible when you first log onto the page. The different brands of William Hill are available to view across the top of the page and below that are the list of sports offered by the bookmaker. The popular main sports of horse racing, football, tennis, greyhound racing, golf, and virtual sports are highlighted but the remaining sports are still easy to see.

A number of the special features offered by William Hill are then listed across the page under these sports. Features such as in-play betting, in-play schedule, live streaming, radio and podcasts, tip advisor, promotions, and top bets can be found here.

It makes a change to have so many options easily within sight and not having to scroll down to find them. The bookmaker has clearly done its research into what sections of their site are most popular and has made them as easy to access as possible which is a great approach to have when designing a site.

The main body of content on the main page also offers a reasonable amount of information displaying the markets of the most popular current events with a number of tabs available to switch between different sports or subjects. These options allow for one-click betting which is convenient. When you click on each market it brings up a page that is packed full of information and stats relating to that event which is always a welcome sight.

The help section is also easy to spot in the top right hand corner of the page which is a positive sign. It can be a bit tiresome when you are looking for assistance for one issue or another and finding the help section becomes a topic requiring assistance in itself. Overall, William Hill have done well with their design. The use of text is perhaps a little monotonous where more attractive fonts could be used or more graphics would be better suited but on the whole it is a site that has a design that does exactly what the customer wants it to do.

Website Navigation

The navigation around the William Hill site benefits from the less jumbled lay-out of the main page. The list of brands, sports, and features across the top clearly have the mobile market in mind and do not want customers to have to scroll down. It is often said that you lose a large percentage of your audience if they are forced to scroll down the page to find what they want. Customers want it now and they want it easy. Those are two factors William Hill have clearly considered.

When it comes to betting online, the least amount of clicking customers are required to do the more likely the site will be a success. William Hill have done well to ensure that everything on the main page either does what customers want or takes them to a page that delivers what they want.

The key to maximising a website is making as much of it as active as possible and William Hill manages this without over-complicating things. The betting slip is ever-present on the right side of the screen and that is both handy for customers but also a great advertising ploy for William Hill using the betting slip as a reminder to the customer about why they are visiting the site. The open bets and tip advisor tabs on the betting slip are also useful links in case you want a reminder of what bets you have placed and advise on potential future bets.

Navigation around the site is far easier by having the main sections listed across the top of the screen rather than in a column down the left side or in a drop-down menu like their rival bookmakers have.

Key Features

William Hill offers a number of key features for customers. In-play betting is a big draw for bookmakers these days and William Hill has been quick to offer this service. It gives the chance for players to bet on events as they are in progress.

A cash out option is also available for customers that bet on sports such as basketball, baseball, football, tennis, cricket, snooker, golf, and darts. The function is called Cash In My Bet and allows punters to settle their bet early if they are concerned about the outcome.

The WHTV Live Streaming gives punters the chance to view the action as it happens so they can see events unfold. This is particularly useful for those that are involved in the in-play betting markets.

A radio and podcast section is also a top addition to the site with customers able to listen in to the latest action but also get the views of the experts and the thoughts of fellow punters by tuning into these presentations. Not something that every bookmaker offers but certainly one that is a hit with punters.

The Tip Advisor also adds a community feel to William Hill where punters can share, read, and submit tips for certain events. It adds a social element to proceedings and adds another dimension to the bookmaker experience.

Customer Service

Unfortunately, customer support is not exactly one of William Hill's strong points. The customer service offered by the bookmaker is notoriously shocking. The help section is simple enough to find on the site and this does offer a number of contact links for customer service such as live chat, phone, email, and even Twitter.

However, it is the level of service customers receive when accessing these lines of communication that let the bookmaker down. Reports of unenthusiastic advisors, incorrect help information, and just overall substandard service has led to the bookmaker receiving wide criticism for its customer support.

If you want a taster of the comments and reviews left by disgruntled William Hill punters then simply check out any independent review site and scroll down the 1/5 star posts. It's a shame because the William Hill product is very impressive overall but the customer service needs a major overhaul.

Contact William Hill

William Hill are available to be contacted in all the options below.

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