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Bet £10, Get £30 in Free Bets
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Bookmaker Overview
- Competitive odds on 30+ sports
- Live streaming & commentary
- Fast withdrawals with some banking methods
- Free bets for new customers
- Limited customer support options
- Website can feel cluttered
Our William Hill review goes under the bonnet to see why this famous UK betting brand ticks. Although its high-street presence has started to dwindle in recent years, its online product remains strong. You can bet on 1000s of markets online or on mobile, listen to exclusive racing radio, and claim free bets when you join.
William Hill is a trustworthy UK bookmaker that makes an effort to offer more markets, more odds, and bigger bonuses than anyone else. The lack of customer support options is offset by excellent live chat and a reliable X account manned 24/7.
About William Hill
William Hill was established in 1934 and has been a constant presence on the British high street for the last 80+ years. This bookmaker entered the online market in 1998 and was one of the first major UK betting firms to make this move. They were purchased by 888 Holdings in 2022.
William Hill Sportsbook operates under a full UKGC (UK Gambling Commission) license – 39225. This requires them to provide a fair gaming experience for both new and existing players. It has built a reputation for being one of the most trusted names in the betting industry.
William Hill Promotions & Offers
At the time of our William Hill sportsbook review, we unearthed over 10 promotions for new and existing customers. Major sporting events are well-covered, with special William Hill bonuses on the Grand National, World Cup, and FA Cup.
Welcome Bonus
You receive £30 in free bets when you join William Hill and bet £10+. Use the William Hill promo code R30 when joining to kickstart the bonus. Plus, we found that you had to deposit using debit cards to qualify for the welcome bonus at William Hill.
You must make a £10 deposit and place a bet of the same value on qualifying markets at 1-2 or higher. William Hill awards free bets as three £10 vouchers.
Other Promotions & Offers
At the time of carrying out this William Hill sportsbook review, there were ten different promotions available. However, Hills introduces new offers to coincide with major sporting events such as The Open, the FA Cup, or Wimbledon. William Hill offers usually take the form of a Bet & Get or money-back deals.
You can enjoy a daily racing winnings boost, choose your winnings distances, and get Best Odds Guaranteed on all UK/Irish races. Look out for Impact Sub boosts for scoring substitutes in football and enjoy a 25% enhancement on winning Bet Builders.
Our William Hill online review also uncovered special deals for the start of the Premier League football season. Earn free bets on any football acca, or bonus wagers every time your teams scores.
- Extra Places Paid & Winnings Boosts on UK races
- Earn enhanced odds with Price Boost – Flash
- Free bets deals on football all season
- Greyhounds money-back on losing Trap Challenges
- Best Odds Guaranteed on all UK/Irish horse races
William Hill promotions are on par with many top UK bookmakers, with its range of odds boosts and free bet deals. Best Odds Guaranteed on UK races is standard across all UKGC-licensed betting sites. Naturally, many of the best free bets offers are timed to coincide with the start of the Premier League football season or during major racing festivals.
Getting Started
Creating accounts with the best online bookmakers is extremely straightforward, and we’re pleased to report that the William Hill sign-up process takes less than five minutes to complete. You can also join William Hill via Quick Registration if you already have a PayPal account.
Use our link to visit the William Hill home page. Click the ‘Join Now’ button.
Select your preferred William Hill welcome bonus. You can claim a Bet 10 Get 30 offer when you join.
Enter your personal details, including email and home address.
Set your personal deposit limit if required.
Create a unique William Hill Sportsbook username and password. Finally, answer the security question.
Sports Coverage & Betting Markets
Our William Hill betting review found that their market coverage and depth eclipsed many other UK operators. We unearthed over 30 sports in the Will Hill lobby, including football, US sports, and rugby. Both pre-game and in-play markets are readily available at William Hill.
Range of Sports
There are 31 sports listed on the William Hill homepage. However, this does fluctuate to reflect the sporting calendar. For example, William Hill offers several additional markets during both the Summer and Winter Olympics.
William Hill football betting covers everything you’d find at major rivals. There’s pre-game action on everything from the Premier League to La Liga, and MLS to Vanarama League. Outright league markets are launched months in advance, and cover all cups and league finishes.
At William Hill, horse racing and greyhounds are well covered, with all UK, Irish, and major global courses included. You can enjoy Best Odds Guaranteed on all UK/Irish races, plus Tote betting if you prefer pooled betting.
Depth of Markets
Our William Hill betting review uncovered 200+ markets on most Premier League games, including a full roster of in-play options. You can also bet on accas, use Bet Builders with pre-made markets, or use the #YourOdds option to create bespoke prices.
Odds Competitiveness
William Hill’s football markets are equally as competitive as many of their rivals, as demonstrated by the odds for the 2025 Community Shield between Crystal Palace and Liverpool.
In-Play Betting & Live Streaming
William Hill is one of the best live betting sites in the UK, showcasing a well-stocked catalogue of ongoing events.
In-Play Experience
The in-play section can be easily accessed from the main page, and even during quieter periods (weekdays 10am-11am), there are still 8+ different sports listed in this section. Although their eSports collection isn’t as extensive as other UK bookmakers, they still boast a relatively solid selection of live virtual events, including League of Legends and Rainbow Six.
Match Tracker
You can follow the graphic visualiser on all football matches, with live odds changes and game stats displayed. William Hill has recently refreshed its in-play stats page on football matches to include xG, Opta Points, and touches in the opposition box. This is a great way to keep up with the action and tailor your live bets according to the data.
Live Streaming
William Hill’s live streaming service is available for free, provided you’re logged in and have a positive account balance. The picture quality on Racing TV and live sports feeds is great. Plus, you can expand the screen size via the mobile app for a better viewing experience.
Racing fans can tune into William Hill’s Betting TV for a comprehensive itinerary of the day’s racing that covers both horses and greyhounds.
Special Features
Our William Hill online review moves on to some of the special features you can enjoy on-site. With such a detailed online sportsbook, William Hill manages to squeeze in a variety of special options to enhance your betting.
William Hill offers boosted trebles daily on football, plus you can take advantage of the Impact Sub bonus to win if your substitute scores. Plus, you can use pre-made Bet Builders, with multiple outcomes in the same match. However, our William Hill Sportsbook review revealed some rather stingy odds for selected Bet Builders.
The #YourOdds tool has been a popular addition to William Hill for a few years. You can contact William Hill via their X account to request bespoke prices not listed on their site.
Mobile Experience
William Hill ranks amongst the best betting apps for gamblers in the UK. While I felt the online William Hill site looks a little cluttered, it’s much easier to navigate and use via mobile. You can also download a full William Hill mobile app for both iOS and Android devices.
You can easily sign up for an account using the mobile app, take advantage of William Hill’s offers, and withdraw from your account. I was also able to complete the KYC verification process using my smartphone. However, for added security, it would be better if William Hill added Touch ID to its app.
You can easily move between upcoming events and in-play action via mobile. I found the live streaming service far easier to use on the William Hill app, and live bets tend to be placed within 5-7 seconds.
Website Design & Usability
As I’ve already highlighted in this William Hill sportsbook review, their website is user-friendly, intuitive, and easy to navigate. Everything is laid out logically, and I liked the inclusion of the Interactive Stories at the top of the page, although this works better on the mobile app.
Players can easily find their way to the in-play section of the site, and the A-Z list of sports is sensibly located down the left-hand side. As soon as you begin adding selections, your betting slip will be automatically opened on the bottom right-hand side with acca boosts applied upon the addition of a fourth selection.
You can access the Betting TV portal by clicking on the screen located in the top right-hand side of the home page. It’s also incredibly simple to alter your preferences, such as odds format and language. The promotions page is also clearly labelled and easy to locate, especially in what can be quite a crammed homepage.
I wouldn’t say William Hill app is too cluttered, but there is a lot of information on the home page to process. Fellow punters may prefer a cleaner design in their bookmakers. I don’t mind this approach, and I like that I can find popular bets, in-play matches, and featured markets all in one place.
Payment Methods
One takeaway from our William Hill review is its wallet-friendly deposit options. It ranks among the top low-deposit betting sites for its £5 min. transfer and range of banking methods.
| Payment method | Deposit Limits | Withdrawal Limits | Payout Speed |
|---|---|---|---|
| Visa | £5-£99,000 | £5-£33,000 | 30 mins-4 hours (Visa Direct); 2 days average elsewhere |
| MasterCard | £5-£99,000 | £5-£33,000 | 2 business days |
| Maestro | £5-£99,000 | £5-£33,000 | 2 business days |
| PayPal | £10-£5,500 | £10-£5,500 | Same day |
| William Hill Plus | £10-£5,000 | N/A | N/A |
| PaysafeCard | £10-£200 | N/A | N/A |
| Apple Pay | £5-£99,000 | N/A | N/A |
| Fast Bank Transfer | £10-£10,000 | £25-£100,000 | 3-5 business days |
| Skrill | £10-£80,000 | £5-£80,000 | Same day |
| Trustly | £10-£10,000 | N/A | N/A |
| NETELLER | £10-£25,000 | £5-£25,000 | Same day |
Deposits
William Hill deposit methods include UK debit cards, e-Wallets, and bank transfers. In addition, you can use your prepaid WH Plus card if you live in the UK. It’s a good way, along with paysafecard, to deposit into a William Hill betting account online without using a debit card.
Friendly deposit limits are a highlight of my William Hill Sportsbook review. You can deposit just £5 with most banking options, with top limits of £99,000 widely available. That’s far higher than the £25,000-£50,000 limits commonly available at bet365.
Withdrawals
William Hill ranks well for its speedy withdrawals and low minimum cash-out limits. You can use Visa Direct for quick withdrawals of 30 minutes to 4 hours. Alternatively, we found debit card withdrawals took around 2 business days, on average.
While there are no fees for William Hill withdrawals, be prepared for some KYC checks. William Hill will check your personal details when you make a cash-out request. Have your UK driving licence and a scan of a recent utility bill to hand to complete any withdrawal.
Customer Support
The primary way of contacting William Hill customer support is via live chat, which is available 8 a.m. to 11 p.m. You will be connected to a digital assistant, who will assist you with your inquiry. There is, however, no phone support at William Hill.
While I was a little concerned at first, I was able to upload my documentation and have my account verified within 2-3 hours. I was eventually contacted by a customer service operator to confirm that my documents had been received and fully verified.
In addition, William Hill offers an excellent, in-depth Help Centre crammed with articles and illustrated how-to guides on deposits, betting, and responsible gambling.
- Email: N/A
- Phone: N/A
- Live chat: 08.00-23.00
- X: @WillHillHelp (08.00-23.00)
Responsible Gambling
There are six responsible gambling features on the William Hill website. You can set deposit limits and session time reminders, plus you may request a Time Out or Account Closure. Customer support staff are well-trained and will interview you via phone to ensure you’re ready to restart your betting activities.
GAMSTOP is automatically integrated into all UKGC-licensed operators, from independent online bookmakers to established brands such as William Hill. This will prevent players who have requested a break from gambling from opening up another account with a different site.
- Deposit Limit Tools: Yes
- Time Outs: Yes
- GAMSTOP: Yes
How William Hill Compares to Its Competitors
No William Hill betting review would be complete without a comparison against one or two of its biggest rivals. Remember, you can sign up with our exclusive links and claim more welcome bonuses as a UK customer.
888 Sport offers a similar level of sports betting promotions and payment options. However, William Hill wins out on the strength of its odds across UK racing markets. Plus, 888 doesn’t offer the same level of online streaming and radio coverage.
bet365 also goes for a £30 free bet deal for new sign-ups. Like William Hill, you can earn regular racing bonuses, such as Extra Places Paid – particularly on big races like the Grand National.
Punters Lounge Verdict:
William Hill Review
The William Hill app is undoubtedly one of the simplest to use and sorts out some of the clutter of the online platform. Plus, we loved the comprehensive collection of markets and specific attention to football and horse racing. Buckle up, strap in, and log on to Racing TV or WH Radio for the best horse racing action when you claim your first free bets.
William Hill Review FAQ
What is the William Hill sign-up offer?
You earn £30 in free bets at William Hill when you sign up and place your first £10 bet. You can use your free bets in £10 chunks on eligible sports, including football and racing.
Is the William Hill welcome bonus good?
Yes, William Hill’s sign-up bonus is comparable with other leading UK bookmakers. You earn £30 in free bets, which is on par with bet365 and Ladbrokes. However, free bets are split into £10 tokens, and there are some limits on qualifying odds.
Do I need a William Hill promo code?
Yes, you can use the William Hill bonus code R30 when you open an account and make a first deposit. You’ll qualify for the welcome bonus where you can earn free bets by making an eligible wager.
Is William Hill legit?
Yes, William Hill has a full license from the UK Gambling Commission. You can legally open a William Hill account online if you are aged 18 or over. Sign up for free and claim free bets when you make your first deposit and qualifying wager.
What is the minimum deposit amount at William Hill?
You can deposit from just £5 by using eligible William Hill deposit methods, such as Visa and PayPal. Maximum deposit limits are as high as £99,000 on specific payment options, including Mastercard. There are no fees to deposit into your William Hill sportsbook account.
How do I install the William Hill Sportsbook app?
The William Hill app is available for both iOS and Android operating systems. It can be downloaded directly from the App Store or Google Play. Once it has downloaded, click Install to add the app to your smartphone’s home screen. From here, you can log in or create an account.
How long do William Hill withdrawals take?
Our William Hill online review revealed fast withdrawals at the betting site from 30 minutes to 3-4 business days. You can make a Visa Direct cash-out for the fastest withdrawals of just 30 minutes. Debit card cash-outs from William Hill take 2 days, on average.
How do I use free bets on William Hill?
You claim William Hill free bets as a new customer when you make a first deposit and wager. Place your qualifying bet to earn free wager tokens in your account. Use your free bets instead of funds when you confirm your bet on the slip. You can also visit the promotions page and click on ‘Exclusive Rewards’ to find out if you have any unused free bets.
Can I contact customer support at William Hill?
William Hill customer support is available via live chat or Twitter (X). Support is available daily from 8 a.m. However, William Hill Sportsbook doesn’t offer a phone service for its UK customers. There is an excellent FAQ section on William Hill with guides on payments, bonuses, and responsible gambling.
