The Tote was originally set-up by an individual called Winston Churchill in 1927. You might have heard of him! If not, then Google search World War II and give yourself a slap across the face. It was initially founded as a horse racing betting provider. The idea behind it was that it would allow punters to place a bet on horse racing without having to resort to dealing with illegal bookmakers on the underground market. It was also seen as a method of investment for horse racing with a percentage of income through Tote betting re-invested into the sport.
It was not long before The Tote expanded into offering markets on other sports. It remained synonymous with horse racing but the bookmaker widened its horizons by making betting available through betting shops, on the telephone, and, eventually, on the online and mobile platforms.
It was in 2004 that The Tote experienced a re-branding to keep up with the modernisation of the betting market. It was split into two operations. The pool betting product became known as Totepool and the bookmaker product that offered fixed-odds became Totesport.
In 2011, the government made the landmark decision to sell the Tote. It was purchased by rival bookmaker Betfred and is currently under the operation of a Petfre licence in the gambling jurisdiction of Gibraltar.
Totepool and Totesport still holds a solid association with horse racing. It continues to offer betting such as the Scoop 6, Jackpot, and Placepot. It also offers odds on a wealth of other sports including football, golf, and tennis. It remains one of the most recognised names in online sports betting.