Review of Stan James Bookmaker

Stan James
Rated 3.6 of 5 based on 29 ratings.

Bet £10 Get £20 Offer

  • New Customers
  • T&C's Apply
  • 18+
Review updated on 20th February 2018

About Stan James

Our Stan James review is unbiased and to the point.

Stan James was first established as a single high street bookmaker back in 1973. Two men by the name of Steve Fisher and James Holder founded the shop in the Berkshire town of Compton. The name was created when Fisher used the first two letters of his name and his wife Anne's name and combined it with Holder's first name.

The bookmaker is now regarded as one of the biggest in the UK market and is currently owned by the Unibet Group after a 2015 takeover. It primarily operates as an online and mobile bookmaker but has a portfolio of over 90 land-based stores across the UK.

Stan James benefits from many aspects of the Unibet Group. These include the Unibet Group possessing local gambling licences for a number of territories including the UK, Belgium, Denmark, Estonia, France, Germany, Ireland, Italy, Romania, and Australia.

The group also holds international gambling licences in Alderney, Gibraltar, and Malta. It is also listed on the Nasdaq Stockholm stock exchange and is a founding member of the European Gaming and Betting Association.

Unibet Group has more than 14.1 million registered customers from over 100 different countries using its various operations that cover sports betting, bingo, casino, and poker. Its business motto is “By players, for players”.

The Stan James brand itself is the current sponsor of the Stan James Champion Hurdle at the annual horse racing event, The Cheltenham Festival. The race is the final in a series of six races, labelled the “Road to Cheltenham”, that bookmaker sponsors.

Bookie Offers & Promotions

Stan James has a vast amount of experience when it comes to offering online promotions for punters. These promotions come in the form of both long-term and short-term deals that can give customers a little something extra for nothing.

Here, we take a look at the long-term promotional offers being made available to Stan James customers by the online bookmaker. If you wish to check out the short-term offers then we recommend visiting the promotions section on the Stan James website because these can change on a daily basis.

  • Bet £10 Get £20 Welcome Bonus
  • Bet Bonuses
  • Best Odds Guaranteed on UK and Irish Horse Racing (Horse Racing)
  • Happy Hour (Horse Racing)
  • BTTS £5 Free Bet (Football)
  • Acca Insurance (Golf)
  • Play-off Refund (Golf)

Website Review

The actual site design of the Stan James front page does feel a little old-fashioned. The bookmaker does try to include a bit too much information on the landing page so it does look a little over-crowded. This is probably due to Unibet Group's insistence of strongly pushing the casino, live casino, games, and poker products that they offer. This means the marketing and adverts for those alone takes up close to a third of the space on the landing page. That is a shame.

In terms of the other two thirds of the site that focuses on the sports betting side of things, it is not a terrible design. Stan James puts its promotions at the fore front and the in-play markets also take a priority seat. The quick links and A-Z list of sports also ensures that it is easy to access those key parts of the sites.

The colour scheme of black, white, and green sticks to the brand of Stan James and actually works effectively because it is enough colour to add variety but also prevents the site from resembling a hipster's street art convention.

Overall, Stan James get as much wrong with this site as they do right. The emphasis on in-play and mobile ensures customers know what is important. However, everything does feel a little bit too crammed and the over-use of the external Unibet Group products just feels like it does too much damage to the design.

If we are talking about the navigational side of the Stan James site then it is not really impacted by the negative aspects of the design. The quick links, A-Z sports list, in-play betting, and mobile sections are all easy to find. Those factors alone deal with a lot of issues that other sites struggle to address.

The emphasis on horse racing betting might put off some punters that prefer other sports to be the focus of attention but, on the flip side, if you are a horse racing punter then you will love this site because it truly caters for your every need.

It can be a little tricky to find some sections of the site such as the customer support and the horse-racing specific features such as live commentaries and tips. However, generally, Stan James deliver a website navigation that gets the majority spot on.

There could be some improvements such as making the cash out option more visible and giving more details on exciting features such as live streaming and Tipping Game but that is just picking at the finer things.

Key Features

Stan James delivers a number of key features that help it compete with the big guns on the online sports betting market. Some of these are common amongst rival bookies but others are less frequently offered by rival bookies.

In-Play Betting – the current fad of bookies online is to seriously push their in-play betting products. Stan James is no different. The bookmaker not only offers in-play through its online product but has also extended the service to its mobile offering. Not only is an in-play betting tab available but there is also an in-play schedule so you can plan ahead.

Live Streaming – the idea of live streaming might be widely used but it is still great to see at an online bookmaker. Stan James does only offer horse racing events through its live streaming service but that makes it a first class service for horse racing punters. Fans of other sports might be left disappointed though.

Live Commentaries – if the live stream is not available for the market you wish to keep an eye on then Stan James offers live commentaries on a wide selection of events so you can keep up to date with the latest action in the events you have bet on.

Horse Form and Alerts – once again, this is where Stan James is amongst the market leaders for horse racing betting. It gives that little bit of extra information for punters that might just make the difference between winning a bet and just missing out.

Daily Naps and Tips – another genius inclusion for horse racing punters. Stan James tipsters give their views on which horses will be the ones to watch so you can take the advice from those in the know to improve your chances of winning.

Tipping Game – this is a little competition that horse racing punters can enter to test their tipping skills against other punters. There are prizes to be won and it is all a great bit of additional banter thrown into proceedings.

Stan Blog – a blog is often an area of a bookmaker site that is either absent or hardly used. Stan James make sure they use it to full effect and it adds another layer to the experience of visiting this online bookmaker.

Mobile Betting

It is nice to see that Stan James actually appear proud of their mobile product. It has proven to be a hit and miss topic for bookies online that we have reviewed. Some hide their mobile product away like an uglier sibling where as others parade it around like Mufasa holding Simba aloft overlooking the Pride Lands at the beginning of The Lion King.

Stan James has a blatant mobile tab on the main page and that is a huge positive. Once you click on the link it gives you all the information you need. No download necessary it excitedly proclaims. It is available on iOS, Android, and Blackberry platforms.

The app can be accessed by scanning the QR code shown in this section. The site does also state that in order to access the mobile product you just need to access the site through your mobile browser and the mobile version will automatically kick in. Convenient!

Customer Service

Stan James offers a more archaic form of customer support. The simple “contact us” link at the very top of the landing page is all you will get. Once you click on that link then it will take you to a second screen where you are given a solitary email address to send your comments. You would think they don't want you bothering them.

In a slightly modern twist, they do quite proudly display their Twitter feed so it would be possible to contact them via this social media channel. However, dig a little deeper and you find more. By digging a little deeper we mean scroll all the way down to the bottom of the page and click on one of the darkened tabs that you can barely notice. The “help and support” tab then lists various contact numbers for customers to ring, live chat function, and a repeat of the email address listed in the “contact us” section. It really does feel half-arsed.



  • ALL Cheltenham Festival Races - Non Runner No Bet! Back your bets without worrying! New Customers. T&C's apply. 18+

Free Bets

  • Bet £10 Get £30! £30 in Free Bets - Code: 30f! New Customers. T&C's apply. 18+
  • Join Paddy Power! Excellent Bookmaker! New Customers. T&C's apply. 18+
  • Simply The Best! Join The World's No.1 Bookmaker! New Customers. T&C's apply. 18+
  • £30 Money Back Offer! Money Back Offer if first bet loses! New Customers. T&C's apply. 18+
  • £10 Free Bet! New & Recommended Bookmaker! New Customers. T&C's apply. 18+
  • £30 Free Bet Matched £30 Free Bet! New Customers. T&C's apply. 18+
  • £60 in Free Bets! £30 Free Bets & £30 Casino Bonus! New Customers. T&C's apply. 18+
  • £30 Deposit Bonus 100% Matched Deposit! New Customers. T&C's apply. 18+
  • £50 Free Bet! Matched Free Bet up to £50! New Customers. T&C's apply. 18+
  • £30 in Free Bets! PLUS £10 Free Bet Every Week! New Customers. T&C's apply. 18+
  • Join Betfair! Excellent Bookmaker! New Customers. T&C's apply. 18+
  • £40 in Free Bets! £30 Free Bets & £10 Casino Bonus. New Customers. T&C's apply. 18+
  • £30 in Free Bets! PLUS £5 Free Bet Every Week! New Customers. T&C's apply. 18+


  • £200 Bonus +200 Free Spins! New Players Only. T&C's apply. 18+ New Customers. T&C's apply. 18+