About Stan James
Stan James was first established as a single high street bookmaker back in 1973. Two men by the name of Steve Fisher and James Holder founded the shop in the Berkshire town of Compton. The name was created when Fisher used the first two letters of his name and his wife Anne's name and combined it with Holder's first name.
The bookmaker is now regarded as one of the biggest in the UK market and is currently owned by the Unibet Group after a 2015 takeover. It primarily operates as an online and mobile bookmaker but has a portfolio of over 90 land-based stores across the UK.
Stan James benefits from many aspects of the Unibet Group. These include the Unibet Group possessing local gambling licences for a number of territories including the UK, Belgium, Denmark, Estonia, France, Germany, Ireland, Italy, Romania, and Australia.
The group also holds international gambling licences in Alderney, Gibraltar, and Malta. It is also listed on the Nasdaq Stockholm stock exchange and is a founding member of the European Gaming and Betting Association.
Unibet Group has more than 14.1 million registered customers from over 100 different countries using its various operations that cover sports betting, bingo, casino, and poker. Its business motto is “By players, for players”.
The Stan James brand itself is the current sponsor of the Stan James Champion Hurdle at the annual horse racing event, The Cheltenham Festival. The race is the final in a series of six races, labelled the “Road to Cheltenham”, that bookmaker sponsors.