Sportingbet was founded in 1998 and now operates around the globe. The company bought Paradise Poker in 2004 but made major changes from 2006 and sold its American-facing casino and sports betting businesses, which included Sports.com and Sportsbook.com, to private investors for just $1.
In October 2012, the company announced that its board had agreed terms for a takeover by the Isle of Man's GVC and William Hill, valued at £530m. Under the takeover terms, Sportingbet's Spanish and Australian operations were acquired by William Hill.
Sportingbet specialises in local-focussed sportsbooks, casino sites, virtual games, and its online poker site Paradise Poker. In total, it has more than 2.5 million customers registered in around 200 countries.
The company has corporate offices in Guernsey and call centres and offices in Australia, Costa Rica and the Republic of Ireland. The plc, meanwhile, is located in London's Moorgate.
The company is best known for having some great football promotions, an excellent website, and really good customer service. Sportingbet offers middle-range value for customers overall, although the prices on offer are solid rather than top-end.
The betting margins are generally good, with the football margins particularly high. The latter are over 7.5 per cent, compared with around six per cent across the sportsbook.