Our Sporting Index Review is unbiased and like all our reviews, only gives praise where warranted.
About Sporting Index
The company was hit by a huge financial blow in 1999 when traders at Sporting Index miscalculated the number of wides at the Cricket World Cup. This cost the company an estimated £500,000 due to the public being made aware of the bet via the Racing Post newspaper.
In 2001, the firm took a step into the big time by becoming the first fully interactive spread betting website to launch online. Just three years later, in 2004, the firm added casino games and sports-based virtual games.
Private equity firm Duke Street Capital backed a management buyout of Sporting Index worth £52.7 million back in 2002. The betting firm was run by former CEO Richard Glynn at the time. Glynn would later go on to endure a turbulent time as the CEO of rival bookmaker Ladbrokes.
A second buyout was completed in 2005 when Hg Capital purchased the firm from Duke Street Capital for a total value of £75.8 million. This signalled a period of stability for the firm over the following decade.
In 2014, the firm was honoured with the award for Spread Betting Product of the Year at the eGR Operator Awards. It was the second time in three years that the company has been handed the award.
However, in 2015, Sporting Index was once again sold on for an undisclosed sum of money to Touchbet. Just a year later, Sporting Index confirmed that Warren Murphy was to be replaced as company CEO by Simon Trim.
Sporting Index is authorised and regulated in the United Kingdom by the Financial Conduct Authority and the Gambling Commission.
Bookie Offers & Promotions
Here is a look at the only long-term offers available with the spread betting site. If you wish to find out more about the short-term offers available with the site then please take the time to peruse their bonus and promotions section on their site.
£100 New Member Welcome Bonus:
- The offer is non-withdrawable
- It’s only available for seven days from registration
- Clients are liable for losses over £100 and any winnings over £100 at the end of the seven-day period are available for withdrawal
- Losses may exceed deposits
£1,000 Refer and Earn Scheme
There are still issues with this site. Certain aspects such as the mobile betting and list of sports outside the main ones such as football, tennis, and golf could be more obvious. It's incredible to think that on a betting website you have to go through a drop down tab to even find the link to the horse racing markets.
The site clearly knows where the income streams come from with a series of promotional offers being the obvious thing you see first when you arrive at the landing page. The in-play betting markets directly below as opposed to the usual current markets also shows how valued the in-play markets are by Sporting Index.
It is a little muddled in the fact that the site has the My Favourites section and Recently Viewed section as a higher priority than other sections such as major sporting markets or live streaming events. It feels like a misguided attempt to show the customers they are priority number one when everything else suggests that might not be the case.
The betting slip is easily visible on the right hand side of the page so that allows punters to keep track of their bets. Once again, is that for the ease of the customer or so that Sporting Index are constantly planting the seed of a bet in your head as you navigate around the site?
In terms of the actual colour scheme of the site, Sporting Index could have perhaps been a bit more creative. The blue and white tones are quite bland. Their efforts to jazz things up with different coloured sporting equipment in the logo fall flat. This is mainly because of the lack of images used outside of their promotional section.
It is far from the worst site out there but given the recent re-design and all the other sites out there already doing things effectively it is disappointing to see that Sporting Index offer up a rather mediocre website design.
Even though we criticised the placing of the My Favourites and Recently Viewed sections, it is still a positive to see these sections included. It gives the customers an element of customisation power which is often lacking with other sites.
The ease at which you can find the help section and also the in-play section is great. It would be better to have the list of sports more visible without having to go via a drop down menu. However, the fact a number of the main sports are just one-click away does soften that blow.
Overall, there are creases that need ironing out on the navigational front. For example, how on earth their mobile exposure is so poor is questionable. It is a site that does now appear far more user-friendly than it was. There is still work to be done but this is a more than satisfactory website when it comes to user navigation.
It is possible to download the mobile product by going to a link given in the Mobile FAQs section. Again, this would not be known unless you did some intense scouring of the website like we did. It simply is not good enough during this age where mobile gambling is on the rise.
On the plus side, Sporting Index does not discriminate. Its product is available across all mobile platforms and that partially compensates for the lack of awareness the site gives its very own mobile product.
Unfortunately, even Sporting Index state that the mobile product is a “simple version of our website”. That sums up their attitude to mobile gambling. Sadly, that will likely be at their own expense.
In-Play – we all know and appreciate the importance that in-play betting has on today's current sports betting markets. The fact that Sporting Index is a spread betting website does not stop it from hopping on board the in-play train.
Cash Out – yes, full and partial cash out are both available here. The opportunity to choose between a partial cash out or full cash out is something that is not readily available across other bookies so this is a tidy little feature to have.
Favourites – it is amazing that more sites have not added this little function to their designs. This little feature allows punters to add a list of their favourite parts of the site into one place so they can easily navigate around the site.
Tutorials – spread betting can be a little bit complex at the best of times so it is superb to see Sporting Index offering a range of tutorial videos to help explain things for punters that might get a little confused with things from time to time.
Live Streaming – Sporting Index does offer live streaming of a select number of sporting events so punters can keep up-to-date with the incidents happening in real-time. To be honest, this has become an obligatory feature for bookies online these days.
Deposit and Withdrawal Options
Visa, Mastercard, Visa Delta, Visa Electron.
Skrill, Neteller and Bank Transfer.
Currencies and Languages
UK Pounds (GBP)
Only English is available with regards to languages.
Customer Service Details
Anyway, there are a number of ways you can contact Sporting Index with any issues you may have. Email, free phone, live chat, snail mail, and even by Twitter are the various options listed in their help section.
The actual quality of the customer support is not too shabby either. Experiences across the board report positive feedback and the odd instance of negativity seems out of place when compared to the plethora of upbeat reviews.
Tel (UK): 08000 96 96 07
Tel (ROI): 1800 55 66 76
Tel (International): +44 20 7840 4050