Our Skybet Review is unbiased and like all our reviews, only gives praise where bookmakers warrant it.
Skybet is the bookmaker arm of the Sky Betting and Gaming brand that covers a range of businesses including Sky Vegas, Sky Casino, Sky Poker, and Sky Bingo. It was formed back in 2001.
In March 2015 it was confirmed that Sky Bet would sell a majority stake in its company to CVC Capital Partners for a value of £800 million. Sky Betting and Gaming retained a 20% stake in the company and also secured a long-term licence for the Sky brand.
Customers in the UK will be pleased to know Sky Bet is licensed and regulated by the UK Gambling Commission. Customers from elsewhere across the world will find that Sky Bet is licensed and regulated by the Alderney Gambling Control Commission.
The bookmaker has played a huge role in modern day betting culture with Sky purchasing the odds comparison site Oddschecker back in 2007. Sky Bet has also offered the Soccer Saturday Super 6 competition each week during the English football season where punters can win up to £250,000. The bookmaker has also been linked into the Sky Sports Fantasy Football.
Bookie Offers & Promotions
There are a wealth of offers and promotions available for both new and existing players at SkyBet. These cover a range of sports showing the bookmaker's versatility in the various popular markets available.
Please find a list of the long-standing offers and promotions that are being made available to punters at SkyBet. Event-specific offers and promotions are not included because these will change frequently depending on what event is taking place at the time.
The Sky Bet £50 Free Bet has expired and the latest offer is updated here as soon as they change.
Welcome Bonus – Get a £20 Bet Free When You Place a First Bet of £5
Sky Bet Club – Earn a Free £5 Bet Each Week If You Bet £25 or More Before Midnight Sunday
Soccer Saturday Super 6 – Free Entry to Win up to £250,000
Price Boost – Enhanced Odds On Offer for Certain Events
Best Odds Guaranteed (Horse Racing and Greyhound Racing)
Enhanced Accas (Golf)
One of the most commonly used site designs for online bookies is the three-column approach but this is one not stuck to by Sky Bet and, to be honest, the site suffers because of it. The first column on the left-hand side is standard and displays all the different sports sections that are available for punters to access and bet on. The second column then acts as the body of the content where the latest popular markets are displayed. However, the second column often blends into the third column and this is where things become a little jumbled and unnecessary.
It just feels like the site has been patch worked and items have been added as a second thought. On one part there is a banner advertising the latest golf tournament odds that stretches across two columns but then scroll down slightly and there is a market for the latest football games that only covers one column and the remainder of the space is taken by an advert for Sky Vegas. It just looks confusing and out of place.
This site certainly feels like it has not fulfilled its potential. Anybody that watches Sky Sports News HD will appreciate how effective the tabs and scroll bars work for that television channel so the company clearly has a sound idea of what works and what design looks structured and easy-to-read. However, it seems that the designer of the Sky Bet website did not get the memo in our review of their latest layout. It is a shame because the content is top notch.
The different Sky brands are listed across the very top of the page which makes sense so that they are easily linked to. Unfortunately, there is a lack of a header bar above the body content. If you are looking for the promotions page then you will become involved in a game of Where's Wally? The Cash Out button could be a bit more obvious as well as opposed to a single piece of text in the top left.
Bizarrely, the Extras section, which can be found in the bottom left of the page after scrolling down for a fair bit, offers some great links such as promotions, free betting tips, and live scores but these are not exactly prominent and that is a disappointment for such a big brand.
Interestingly, there is the option to switch the site view to the Lite version which is essentially just the mobile version online. This can de-clutter a lot of the site but it also feels like you're accessing the site on MS-DOS.
The navigation around the website suffers as a knock-on effect of its poor design. The Sky Bet site feels like a Jekyll and Hyde entity with some aspects of it being brilliant but then others appear to be slightly mind-boggling.
It could not be easier to navigate between the various Sky brands with them being permanently displayed at the very top of the page. It is also very easy to switch between the different sports markets. So those aspects have been well executed by Sky Bet.
Unfortunately, the congested pages make for an uncomfortable user experience which can lead to confusion and not always finding what you want. Even if you do find what you want then the challenge will be to find it quickly and conveniently. The tools page, help and support, and betting calculator are all randomly positioned quite far down in the centre of the home page and these are options that should be far more visible.
There is also the questions remaining over the social media tabs. Anyone that is familiar with the Sky Bet brand will know they thrive on the social media. They even ask punters to request a bet each week to get the punters interacting. So why they have tiny buttons for Facebook and Twitter links is beyond me.
The one cheeky thing that Sky Bet have included on their home page is the boss button. This is a button you can click so that if someone is within sight of your computer and you don't want them to see you are on the bookmaker's page then the button will quickly bring up a page of charts and statistics.
Sky Bet Mobile offers punters two ways of accessing their markets. Punters can either simply access the website on their mobile device and the mobile version of the site will load or they can download an app relating to their mobile device and access the markets that way.
The mobile section really pushes the Sky Bet Tracker that boasts cash out, statistics, and form information all in one place for an at-a-glance experience. The mobile version of the site has received positive reviews and it does appear to work more fluidly than the online site.
It seems the challenge to be more concise has benefited the Sky Bet designers and the mobile product is an improvement on the online version which is a treat because usually the mobile versions feel like watered down versions of the online site. Thankfully, that works well for Sky Bet.
Our Skybet review reveals the "Cash Out" has become the main feature for Sky Bet now. It might be a function that is becoming more and more popular across bookmakers but Sky Bet plays on the fact that it goes that extra mile by including it in the Sky Bet Tracker. This is a function that not only offers Cash Out but it also offers real-time statistics and live betting updates so players can keep up to date with their bets in one place.
Sky Bet has also revolutionised the betting market with its partnership for the Soccer Saturday Super 6. Anyone that is familiar with the Scoop 6 for horse-racing will appreciate how popular that has been for such a long time and Sky Bet have transferred it to the football market with huge success. It is free to enter and players can win £250,000 if they can correctly guess the results of six football matches every Saturday during the English football season.
The bookmaker also offers players the chance to enter the Sky Sports Fantasy Football and Sky Sports Fantasy 6 a Side competitions. These are free to enter and cash prizes can be won on a weekly, monthly, and yearly basis.
We are not going to lie. If you are visiting the Sky Bet website it might be easy to get the feeling that they do not want you to contact them. You have to be very switched on to find their contact details. There are no obvious links on the home page. In fact, you have to go via the small help button on the top right of the page to access the contacts.
Once you click on that help button then you will see a link to the contact page. Here, punters are given the option to either email, phone, or live chat. However, even when accessing the phone section you must go through a list of links asking what your query is before you are given a number. The bookmaker also claims it does its best to reply to emails within 24 hours but cannot make any guaranteed this will be the case.
On the plus side, Sky Bet also offers punters the chance to write them a letter. Now, there is no telling how long it will take them to reply to a letter if they cannot guarantee responding to an email within 24 hours but the fact they still offer snail mail as a method of contact is something that should be respected.
Funnily enough, once you actually get through to the customer support team they are very effective and friendly. It just feels that they want you to work for their attention and do not want to make it overly simple to reach them.