About Paddy Power
The Paddy Power brand is also licensed and regulated by the Gambling Commission for UK customers. The bookmaker's sports betting sector is licensed and regulated by the Isle of Man Gambling Supervision Commission.
In 2016, Paddy Power completed a merger with betting exchange Betfair. Paddy Power owned 52% of the merged company with Betfair owning 48%. The two brands remain separately active in the UK, Ireland, and Italy.
Paddy Power is a brand that has been at the centre of controversy for a number of years now with the bookmaker adopting an unconventional approach to the gambling industry ever since it was founded.
Bookie Offers & Promotions
Paddy Power has earned a reputation for its innovative offers and promotions. The bookmaker has been credited for bringing the money back specials into the mainstream market and has used this promotion structure to advertise a number of its offers before big events.
The bookmaker has also built a track record of offering payouts on the most places at major sporting events for golf, horse racing, and greyhound racing with punters able to earn money-back on finishers as low as 8th in a large number of events. Check out the latest list of offers and promotions available, which we reveal in our Paddy Power review right here.
New Member Bonus £20 Risk Free Bet
Greyhound Racing Money-Back Special (Greyhound Racing)
Golf Extra Place Special (Golf)
Horse Racing Money-Back Special (Horse Racing)
GAA Double Odds (GAA)
Cricket Money-Back Special (Cricket)
Horse Racing Guaranteed Prices (Horse Racing)
The Paddy Power website design is a layout that certainly has its pros and its cons. The site is very brand-driven. You immediately appreciate you are on a Paddy Power site because of the colour scheme of predominantly green and yellow tones and the presentation of the offers. It is brash, in your face, and gets straight to the point with a comedy edge attached to any text where possible.
The three-column design keeps the home page organised. The A-Z Betting list on the left of the page ensures you can access the available sports with ease and that is a huge positive because some bookmakers make it harder than it should be to get to those sections. The central column focuses on the here and now with latest sporting events and in-play betting taking priority. The right side column just has the introductory offer and some odd bits. It does feel like that section of the site is wasted slightly. More offers could be present there.
The navigation bar at the top of the homepage seems poorly ordered. The options of blog, commentary, form, calculator, results, and watch live are the sort of tags you would find a bit further down the page or off to the side. Only the live streaming option really has any real importance over most things. The presentation of them as small print also makes it feel like they are insignificant and wasting space.
Website Navigation Review
On a website that holds so much information it is vital to ensure that the navigational tools for the site are very user-friendly. It is a factor that can be the difference between an effective website and one that bombs with the punters. Fortunately, Paddy Power seem to get over the negatives of some parts of their site design by offering a site that is very easy to navigate.
The first tool that Paddy Power use is the search bar. This allows punters to simply type in a keyword relating to the bet they want to place or the market they want to browse and the related links will appear before them. That saves the hassle of searching for a needle in a haystack by browsing the various links and sub-links listed on the site.
Next up is the Quick Links section. This is like an FAQs area for punters who want to access the most commonly visited sections of the site. Popular sections such as In-Play, Football Betting, Horse Racing, Next Five Races, Promotions, Cash Out, and a range of other current sporting events such as the Tour De France, Open Championship, and Wimbledon can be found here. It is slightly confusing to see the Paddy Power blog also listed in the Quick Links as well as in the bar tab at the header of the page. They must really want people to read their blog.
A new member offer is very prominent which shows their determination to bring new registered users to the site. However, it is a bit tougher to navigate to the other offers. The promotions page is not really emphasised and that could do with extra highlighting.
The central column offers a range of the latest markets but again that is quite a long list and you can find yourself scrolling down some way before you even come across the market you want. That's even if you find it. Some other current markets you need to do some searching around for.
In summary, the navigation is generally easy-to-use but there is the odd section that could really do with some extra attention because right now they feel ignored and they are areas of the site that would prove to be more popular if they were more obvious.
There are a number of ways to bet on the move with Paddy Power. The mobile site has been upgraded to allow for easy-to-use navigation on mobile devices with larger buttons and more concise category options.
The online site also offers different links to downloading the mobile app onto the mobile device with options available for iPhone, Android, and desktop apps. These also cover the various sections of the Paddy Power business such as sports, bingo, games, casino, messenger, and poker.
Users simply download the app via the link or through their respective mobile device's app store and once the app is downloaded onto their mobile device they can simply access it and away they go with a user-friendly design for betting on the go.
Key Features Reviewed
The flagship feature for the Paddy Power brand is their Money-Back Specials. These have a history of notoriety with the bookmaker. The bookmaker often publicises these Money-Back Special offers relating to major sporting events. These can vary from tournaments and competitions to individual matches or games. Examples of this previously have included getting money back if PSG versus Chelsea ended in a draw, money back if any African Nations Cup games end in a 0-0, and money back if the horse you bet on finished second at a specific race meet.
Paddy Power is also keen to push its In-Play Betting market. These markets are put to the top of the home page to give them maximum exposure. In-Play betting can be used in a number of sports including tennis, football, cycling, and basketball.
The Cash Out option has also taken the bookies by storm over the last couple of years. This gives punters the chance to cash out a win early for a lower win if they feel their outcome is at risk of not lasting until the end of the event. It is available on selected matches but is very popular with punters in the big events.
Paddy Power does not exactly have the simplest customer service to navigate in the world. The usual “Customer Support” label is replaced by one called “Help Centre”. It is a small button on the tab along the header which is not easy to spot.
Even when you find that and access that link you are not presented with a list of customer service contacts. Instead it takes you to the FAQ section and it is only when you click on one of those FAQs that you are given the different methods of contact for customer support.
The bookmaker lists live chat, phone, and email as methods of contact.