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Ladbrokes is a UK-based betting firm that was established in 1886 when Messrs Schwind and Pennington acted as commission agents at race meetings for horses trained at Ladbroke Hall in Worcestershire. The bookmaker name was adapted to Ladbrokes in 1902 when a third individual in the form of Arthur Bendir joined the business and operations were re-located to London.
The bookmaker hit a landmark after the introduction of the 2005 Gambling Act when it was the first bookie to receive complaints over its television adverts after the relaxation of advertising on television and radio by gambling firms.
Ladbrokes is currently on the verge of completing one of the largest mergers in bookmaker history with the Gala Coral Group. The merging of the two companies will make it the biggest bookmaker in the UK with 4,000 betting retail shops and 30,000 staff. Ladbrokes recorded revenues of £1.19 billion for the year ending 2015.
The Ladbrokes Betting and Gaming Ltd brand that focuses on UK players is licensed and regulated by the UK Gambling Commission. Ladbrokes International Plc that faces customers from across the rest of the world is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.