Ladbrokes is a UK-based betting firm that was established in 1886 when Messrs Schwind and Pennington acted as commission agents at race meetings for horses trained at Ladbroke Hall in Worcestershire. The bookmaker name was adapted to Ladbrokes in 1902 when a third individual in the form of Arthur Bendir joined the business and operations were re-located to London.
The bookmaker hit a landmark after the introduction of the 2005 Gambling Act when it was the first bookie to receive complaints over its television adverts after the relaxation of advertising on television and radio by gambling firms.
Ladbrokes is currently on the verge of completing one of the largest mergers in bookmaker history with the Gala Coral Group. The merging of the two companies will make it the biggest bookmaker in the UK with 4,000 betting retail shops and 30,000 staff. Ladbrokes recorded revenues of £1.19 billion for the year ending 2015.
The Ladbrokes Betting and Gaming Ltd brand that focuses on UK players is licensed and regulated by the UK Gambling Commission. Ladbrokes International Plc that faces customers from across the rest of the world is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
Bookie Offers & Promotions
Daily Price Boosts
Best Odds Guaranteed (Horse Racing)
Best Odds Guaranteed Plus (Horse Racing)
Best Odds Guaranteed (Greyhound Racing)
Edit My Acca (Football)
The top of the site offers tabs to access different brands under the Ladbrokes name such as the sports, casino, slots, games, live casino, bingo, poker etc. That's fine. Clearly visible but out of the way because, let's face it, you're here for the sports betting not the old lady games.
Now, the A-Z sports section is not a fixed side bar menu but it actually a drop down menu. In theory, this is a great idea because it saves space on the main page but in practice it does come across as looking a little cheap. The one positive is that the most popular sports sections are listed across the top of the page so the A-Z sports menu is only needed for the less main stream sports. It also lists in-play and streaming options plus the ever-popular football coupons which includes a one-stop shop for those football accas.
This is where it starts to get a little bit confusing. The main contents section is now a bit of a mess. In-Play options are listed and this is positioned above the Highlights section. A selection of events from the main sports are listed but it is far from comprehensive. The next column offers just random selections of the upcoming events with some horse racing prices, some football prices, and some darts prices. Once again, they are not comprehensive and there doesn't seem to be any real structure to the content included. It's a bit of a pick and mix.
The column on the right possesses the promotions and offers but the fact this stops half way down the page means that if you scroll down even slightly there is just a big gap on the right side of the main page and this makes it feel completely off balance.
In the defence of Ladbrokes, the betting slip is easy to find in a drop down menu on the top right. There is also an easy-to-see banner that advertises the Gamble Aware message which is more responsible than some other bookmakers. However, ironically, you have to scroll through several teasing betting offers before you reach that message.
If you are after betting for the main sports then you can generally find your way to the markets you want via a couple of clicks but delve a little deeper into the more niche sports and you could be scrolling and clicking for quite some time.
In a worst case scenario if you need a specific market and require it immediately there is not even a search bar for you to type your key words into. You are left to your own devices. It seems this site is certainly catered more for what Ladbrokes want you to see and lacks a focus on the convenience for the customer.
However, it is not all bad news. One common complaint by customers at bookmakers online is the tricky methods for putting together a football accumulator. This is one area where Ladbrokes definitely thrives and gets it right.
On weekends, the advertising banners often link to a weekend accumulator quickslip function so customers just point and click their way through their accumulator without having to navigate across different pages of odds to do so. The football coupons section adds more variety so it's not just football accas you will find easy to submit such as day-specific accas, competition-specific accas, and goal crazy accas.
As a result, Ladbrokes offers three different ways for punters to access the mobile betting options. The first is by accessing the relevant mobile device's app store and searching for Ladbrokes Sportsbook. It should be noted this only works for iOS and Windows devices. Android devices cannot download the app.
The second option, which is available universally across all mobile devices, is to go to the web browser of the mobile device being used and type in “m.ladbrokes.com” into the search bar. This will bring up the mobile version of the site.
Finally, the third method is by requesting the app via text message. Once again, this only available on iOS and Windows devices. You simply text “MOBILE” to 86131 and the job is done. Seems just as easy to download it in the app store but good to know Ladbrokes have every angle covered.
For your information, their mobile design is actually far superior to their online design which is funny to see. It is a lot more concise, organised, and easy-to-navigate so Ladbrokes have to be praised for the way they transfer their content to the mobile platform.
Ladbrokes offers a number of innovative features to its customers. Some of these are pioneering where as others are simply the bookmaker keeping up with the trends and demand of the modern era of sports betting.
The stand-out feature is the weekend and midweek quickslip tools that the site offers to football punters that want to sort out their football accumulators with ease. This is not something offered by other bookmakers to this degree of convenience so that is a great feature available.
In-play betting is one of the buzz phrases in the betting industry right now and Ladbrokes have not let that tool pass them by. It even has its own dedicated section where punters can bet on events in-play so you know where to go if you are into that kind of thing.
A side effect of the in-play betting popularity is the increase in live streaming. Punters obviously want to see the action unfold in front of them and the live streaming allows this. Football, tennis, basketball, beach volleyball, rugby league, and many more sports are available to live stream on the Ladbrokes site so there is plenty of variety.
The Cash Out option is also a feature that is very popular with punters. Giving the punter the opportunity to cash out their bet early if they are concerned that the outcome might change before the event is concluded has proven to be a smash hit with punters and it is a function available at Ladbrokes.
Finally, The Grid is something offered by Ladbrokes that allows punters to benefit from betting with the bookmaker. It is considered an online loyalty card and can offer punters the chance to win prizes, take advantage of special offers, and use online credit in a Ladbrokes retail shop.
Ladbrokes customer support is one of the high-quality aspects of their online site. Not only is it easy to find contacts to get in touch with them but the delivery of the support is also amongst the best we have experienced.
Where as some bookmakers will hide the contact details in a tiny little sub-section and look to make it as tricky as possible for you to contact them it seems that Ladbrokes are more than happy to help with any queries.
The help centre offers an FAQ section for those punters that feel their problem can be resolved quickly. However, if your issue is not in the FAQ section or you want a more personal response then the Contact Us section offers several ways to get in contact with the customer service team.
Live chat, email, telephone, and even snail mail contacts are given for customers to use. There are even separate telephone contact numbers for players within the UK, players outside of the UK, Gaming Customer Support, Exchange Customer Support, and Ladbrokes Customer Support. Top work Ladbrokes!