Our Coral Review is unbiased and like all our reviews, only gives praise where bookmakers warrant it.
Coral Interactive is the sport betting arm of the Gala Coral Group. The Coral branch of the business was originally founded in 1926 by Joe Coral. It has over 1,800 retail premises across the UK making it the third largest bookmaker in the country with an approximate 20% share of the market.
The Coral Interactive business had revenues of £119 million for the year 2015 which was a 62% increase on the previous year. The sports net revenue for the online business was £41.9 million and that was an increase of 68% on the previous year.
Customers in the UK will find Coral Interactive licensed and regulated by the UK Gambling Commission. Customers from outside of the UK will see that Coral Interactive is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
The Gala Coral Group is currently on the verge of completing a merger deal with rival bookmaker Ladbrokes worth £2 billion. It is expected that the brands will remain separate with Coral Interactive staying in its current guise but a number of retail shop sales could be imminent.
Bookie Offers & Promotions
Coral Interactive boasts a strong advertising and marketing presence. This has lead to the bookmaker offering punters a number of enticing offers and promotions. The bookmaker came under fire for a recent advertising campaign involving the model Carly Baker playing the role of a seductive jockey. The complaints were played down by Coral and Baker has continued to feature in a run of follow-up television adverts alongside voice comedian Darren Farley.
The following list of offers and promotions are not event-specific that appear in the short term and can generally be found to be ever present across the Coral website.
Place First Bet of £5 and get £5 Free Bet
Money Back If Beaten by a Length or Less (Horse Racing)
Money Back If Beaten by a Length or Less (Greyhound Racing)
Golf Acca Insurance (Golf)
Best Price Guaranteed (Greyhound Racing)
Place One Four+ Team Acca Bet and Get Five Free (Football)
The Coral website is one of the cleanest ones on the market and the one thing that immediately strikes you upon visiting the site is how easy it is to find what you want. Even at-a-glance you feel familiar with the site and it does not look to overcrowded or complex which is a pitfall that other bookmakers fall into as they try to shove as much information in one place as possible.
There are the tabs across the top that allow punters to find their way to different areas of the Coral brand such as the casino, bingo, slots, and poker sections. Below that a second bar offers options relating to the tab above so you can see the important links needed. For example, with the sports section, there are options such as live streaming, live scores, statistics, results, live blog, and the offers page. It's surprising how many bookies online do not make these options obvious.
The three-column layout makes it easy to distinguish between sections. The left column has the Quick Links, Sports A-Z listings, Non-Sports listings, and a customisation section where punters can add their preferred personal links and favourite sections of the site.
The body of the middle column is relating to the current events and most popular markets. It's actually nice to see that Coral puts the responsible gaming notice on its top banner and not tucked away out of sight. Enhanced specials and in-play betting markets can also be found further down the middle column.
On the right hand column, the betting slip is on permanent display. This is actually very handy because, once again, you would be surprised how many bookies do not make it noticeable. Is it sometimes a technique to try and get punters to lose track of their betting? Possibly. It's good to see Coral make it clear on their site. Other options on the right include more in-play betting markets, another responsible gambling notice, with more offers and features.
Coral even have have the luxury of sandwiching their columns of content with their flagship advert that is displayed down both sides of the site. A little bit of self indulgence can be tolerated when the site design is so effective.
Website Navigation Review
The slick website design automatically brings with it easy navigation of the site. The clear definition between the different sections means punters are not bogged down by insignificant information and markets.
There seems to be an emphasis on convenience with Coral and you can tell there has been a lot of thought going into the design of the site to ensure that not only is everything easily accessible but that punters do not even have to scroll down to access the section of the site they want. In a dream layout, it is possible to know what each section of the site is about without even scrolling.
The tabs along the top help navigate users to the different Coral brands. Another row of tabs guides punters to the key areas of the section they are currently in. The presence of a search bar also gives further ease for punters to find exactly what they are looking for on the site without so much as having to scroll down the site.
The mobile version of the site has a number of top features that mean the service is not watered down for mobile use. In-play betting, live streaming, daily enhanced odds, managing the customer account, and a range of games are available.
It is also possible to get access to the popular Coral Radio which can be listened to via the mobile version. This covers a range of topics that are hot and relating to the markets that are active at the time of going on air.
Key Features Reviewed
Coral has a number of key features that it offers punters. Some it really pushes but others are hidden gems that you will find only be navigating your way around the site and experiencing what Coral has to offer.
The live streaming gives punters the chance to view the footage of the event they have bet on via the website. This can include a range of events that are not being screened on television and this is particularly the case with events based abroad which can prove to be very useful.
In-play betting is something that has become a phenomenon over the last year or so. Punters can withdraw their winnings for a lower value before the event has finished if they feel their money and the outcome they bet on is at risk.
The news and blogs are an interesting inclusion on the site. It gives a unique insight into the markets being offered with tips and guidelines on which outcomes to back. It also encourages social media interaction on the brand's Facebook and Twitter pages which can only be a good thing.
As mentioned above, Coral Radio has become something of a cult hit with punters. The views and opinions of the presenters, guests, and listeners gets everyone talking and gives more depth to the markets available.
Coral Connect is also a pioneering tool that allows punters to use money they have stored in their online account at the land-based retail shops that the bookmaker has all around the country. This was introduced as a way of the bookmaker to fulfil the potential of the increase of popularity of online betting without letting it hit their land-based revenues.
Finally, the VIP service offered by Coral is worth taking note of. It is called the Priority Program and it allows punters to collect Priority Points when they bet. These Priority Points can then lead to extra benefits for the punters.
Coral Customer Service Review
Some bookmakers make it incredibly difficult for punters to contact them. It is as if they have the attitude that a problem ignored is a problem sorted. However, Coral are quite the opposite and there are plenty of ways to get in contact with their customer support.
The live chat function is easily visible at the top of the page. Simply click on it to get in immediate contact with a member of the Coral customer service and they can help you with any query you might have.
A help section also offers a wide range of FAQs so it is worth checking that list to ensure your query has not already been answered. Once again, this is easily visible at the top of the site so you cannot miss it.
There is also a Contact Us page listed at the bottom of the main site where you can search through a list of options relating to your query before given a contact for which you can proceed to follow up and get your query sorted.
A pair of telephone numbers not only for online support but also shop customer care can be found at the bottom of the main page as well. So you really cannot miss it if you want to find a way of contacting the Coral customer support.
In terms of quality of service, if you look online you will see they have mixed reviews. The positive reviews praise the great customer care they received but then the negative reviews seem to comment on factors outside of the actual customer care such as promotional offers not being clear. Overall, they are far from the worst but there is always room for improvement.
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