Our BetVictor review reveals they were formerly known as Victor Chandler and VCBet. BetVictor was originally founded back in 1946 by William Chandler. It boasts of possessing over 500,000 customers in more than 150 countries and hires over 400 staff at its three main offices in Gibraltar, London, and Budapest. The company claims to turn over more than £1 billion each year.
Initially, the bookmaker had been UK-based but in 1998 it made the landmark decision to move its business offshore to avoid paying UK gambling tax. It has been alleged that this was a contributing reason for former British Chancellor of the Exchequer Gordon Brown abolishing gambling tax back in 2001.
The bookmaker had remained in the hands of the Chandler family until 2014 when businessman and race horse owner Michael Tabor became the majority shareholder of Victor Chandler International and re-branded Victor Chandler as BetVictor.
British customers will see that the bookmaker is licensed and regulated by the UK Gambling Commission. International customers will find that the bookmaker is licensed by the Government of Gibraltar and regulated by Gibraltar Gambling Commissioner.
It is a brand that has become synonymous with sports due to its high-profile sponsorship of events such as the Welsh Open snooker tournament, the Queen Mother Champion Chase at the Cheltenham Festival, and Premier League football club Liverpool.
BetVictor hit the headlines during the 2016 European Championship for offering players the chance to win £1 million through its Million Pound Goal competition in one of the most lucrative bookmaker competitions to have ever been held. The eventual winner was 32 year old Daman Chick from Birmingham.
Bookie Offers & Promotions
BetVictor is one of the more active bookmakers on the marketing trail with their adverts regularly popping up on television and newspaper outlets. The offers and promotions advertised cover a range of sports but are often relating to specific events.
In our BetVictor review, we show the list of offers and promotions run by the bookmaker that will be available over a long term period and available across a range of sports which have markets offered by the bookmaker on their website.
Bet £10 Get £60 Free Bet for All New Members
Sponsorship Special – Liverpool To Win a Trophy in 2016/17 Enhanced Odds (Football)
Price Promise – Best Price Guarantee on Football Accumulators (Football)
Acca Insurance – Get Up To £25 Money-Back Guarantee (Football)
Best Odds Guaranteed (Horse Racing)
The first impression you get of BetVictor's website when you visit is that it is a polished and professional product. The only problem is that it might appear a bit too polished and professional. BetVictor appears to have undergone an adjustment in its approach to advertising and presenting itself to its customers since the takeover by Tabor.
It was not that long ago that the bookmaker had a light-hearted approach to the business with Victor Chandler himself appearing in adverts alongside comedian Paul Kaye who played the role of the disturbing and socially-awkward misfit Maurice who was always looking for the best odds. However, now it seems to be a brand that perhaps takes itself a bit too seriously and that is further evident in the bland design of its site.
There are no criticisms over the content. In fact, the amount of content the main site offers is actually spot on. It avoids being too cluttered and allows players to browse through the different sections with ease. Unfortunately, there is just very little visual appeal. The black, blue, grey, and white colour scheme is very low key and it fails to stand out. It feels like the design has been given to a group of coders who have been told to just make sure they don't get too jazzy with their ideas.
Without wanting to sound like one of those children that won't read a book because it lacks pictures, the presence of just one banner image on the front page means it feels like there is no variety and the options in the tab across the header could be wider as opposed to just the home, in-play, football, horse racing, and virtual options that are currently shown.
This is a site that really lacks of the excitement and innovation front. It feels like they stopped construction mid-way through its process and have forgotten to finish the design so it looks a bit lacklustre. On the plus side, it does make the front page feel easier to read than other bookmakers. So we suppose there is a silver lining.
Website Navigation Review
Ironically, the flaws of the website design actually aid the website navigation. The lack of certain aspects that you might expect to be included on a front page means that there is less jumble and content to wade through. This makes browsing the site a lot easier.
The featured links and popular pages section on the left are great to see and offer a quick route to the important areas of the site that will undoubtedly appeal to players. This is particularly true in the featured links which is essentially a quick links section for current and upcoming events.
Below these links is then an A-Z list of sports which is great to see. Some bookmakers make it incredibly difficult to simply click through to the sport you want. Essentially, when punters visit a bookmaker they already know what sports they will want to bet on first so offering them an easy passage to the sports is vital in making a site user-friendly.
The central content column offers a range of the most relevant markets. Interestingly, this is not particularly a long column. It appears they adopt a quality over quantity approach here and that serves them well.
Another good move on the navigational side of the site is the betting slip being visible on the top right and below it a list of popular bets to give punters an idea of what is hot on the betting floor. This is something not every bookmaker offers and if they do it is not always easy to find.
The mobile betting options for BetVictor are almost invisible on their website. If you visit the site via a mobile device then it will automatically load as their mobile-specific but when their competitors are so keen to advertise their mobile offerings clearly on their sites it seems a bit odd that BetVictor comes across as a bit naive in advertising their mobile product.
The mobile website is easy-to-use and there are no issues with it so it would undoubtedly do BetVictor the world of good to shamelessly plug the .mobi offering in an age when mobile gaming is on the increase and overtaking computer console gaming revenues.
There are a number of key features on offer at BetVictor. The one the bookmaker is proudest of is the In-Play Betting option. They have their own dedicated section for this type of betting and it is in clear view on the header tab on their main site. In-play is becoming a pivotal aspect of betting these days and BetVictor is not shy in making sure their players know how to use it on their site.
The virtual betting section is also one that might be a bit old school for some players but still has a place online. Virtual betting has been a popular type of betting in retail bookmaker shops for a number of years now so it makes sense for BetVictor to offer it on their site. It is made more obvious than you would expect though.
Cash Out is another feature that has become very popular with punters, particularly with football betting, over recent years. The option to cash out a bet early gives punters the chance to earn some winnings before an event has finished for lower odds if they are concerned about the outcome. The Cash Out section is not in the most prominent place in the left sidebar but it is available and that's a positive.
Finally, the Bet Boosts are a series of enhanced odds specials that are offered by BetVictor on certain markets. This is simply a marketing technique to get punters to bet on certain events. There is a daily selection so the offers are always kept fresh.
In an age when it seems every bookmaker is happy to tell you they are willing to help but seem reluctant to give you an easy route to their customer support communications it is refreshing that BetVictor actually have one of the most authentic and genuine customer service options on the market.
The chat and help centre options are clearly visible on the top right of the main site and if you are in need of something more specific then the Contact Us link at the bottom of the page which is ever-present live chat, email, and a call back option. At last it feels like there is a bookmaker that wants to help and doesn't just want to palm you off with an FAQ section and endless links asking questions about your problem. Fair play, Bet Victor!