Betfred is a long-standing bookmaker in the sports betting market within the UK and has humble beginnings after Fred Done, and his brother Peter, started the franchise with a first shop in the Greater Manchester suburb of Salford back in 1967.
The bookmaker has its offices in Birchwood, Warrington, and is considered to be one of the largest independent bookies in the world. Its reputation has also transcended beyond sports betting with the bookmaker finishing top of the North West Top 200 Businesses rankings for the past four years. As of the start of 2016, Betfred owns 1,370 betting shops across the UK.
Sponsorship has also been a big part of the expansion of the Betfred brand. The bookmaker is currently the title sponsor of the Rugby League Super League, World Snooker Championship and the Scottish League Cup. It also remains one of the biggest sponsors in UK horse racing and sponsor a number of greyhound racing tracks at Kinsley, Nottingham, and Sheffield.
Fred Done made bookmaker history back in March 1998 when Betfred became the first bookmaker to pay out early when it paid out on gamblers that backed Manchester United to win the Premier League title that season due to Done being a United fan himself. Unfortunately, Arsenal notoriously went on to pip United to the title that season.
It was then a case of history repeating itself when Betfred once again paid out early in 2012 on the Red Devils winning the title. However, on this occasion it was their city rivals Manchester City that pipped them at the post on goal difference.
The controversies have continued to be aplenty for Done and Betfred. During the 2004/05 season, Done wagered a £1 million bet with rival bookmaker Victor Chandler, now operating as BetVictor, that Manchester United would finish higher than Chelsea in the Premier League table.
In 2011, Betfred made the landmark decision to purchase The Tote for £265 million. The bookmaker made a pledge to invest over £150 million into UK horse racing over the following 7 years. As part of the deal, it also set up the Tote Racing Development Board which allowed figures within the industry to have more of a say on how things were done.
Bookie Offers & Promotions
Here is a list of the current long-term offers and promotional bonuses available for customers at Betfred to take advantage of. A range of short-term offers are also offered on a regular basis but you will need to check out the promotions page on the website at the time to check them out.
Bet £10 Get £60 Welcome Offer
Who Dares Wins
Double Delight and Hat-Trick Heaven (Football)
Acca Insurance of Football (Football)
Super Bonus Races (Horse Racing)
5x the Odds for One Winner (Horse Racing)
All Correct Bonuses (Horse Racing)
The Loyalty Pot (Horse Racing)
US Sports Acca Insurance (US Sports)
NFL – Double Delight (American Football)
Rugby League – Double Delight (Rugby League)
Rugby Union – Double Delight (Rugby Union)
Betfred is a name in sports betting that exudes class and trust. So when you visit their online website you are just expecting quality and, to be fair, that is exactly what you get. At first glance it is hard to criticise much at all about this site.
The colour scheme fits in with the brand of Betfred with the primary colour use of blue, red, and white. The different sections of the site are easily visible across the header tab on the main page so you know exactly where to go from the very start.
A list of popular pages are then listed down the left hand side with sections such as football, horse racing, sport, in-play, Totepool, and racing results all available. There are also non-sportsbook options there but that is for another chat on an online casino review, not here!
Upon entering the sports section it can be argued it looks a bit confusing at first sight but once you settle for a minute you begin to realise it works well. The sub tab bars offer help and much-needed guidance with tabs such as welcome offer, watch live, cash out explained, and recently paid out. It's very much on the informative side.
There is a quick links column down the left so you can easily access the important sections including up-to-the-minute race meetings and the main sporting markets. The main body of the page offers the latest markets that might draw your attention. Then on the right hand side there is the vital betting slip which is also positioned just above the cash out option.
To be honest, Betfred have created a website that is not perfect but it is not bloody far off! The look and feel comes together to deliver a relaxed and efficient user experience which can sometimes be misjudged by other bookies. It is detailed without being overwhelming and ensures the punters never get lost or confused.
Convenience seems to be a very important aspect of the Betfred mantra. Every page on the site is aimed at giving the punter a one or, at the most, two click passage to their destination. They do well to prioritise the most key areas of the site which is a mistake other bookies make when building their websites.
The quick links and popular pages play a vital role in making the customers navigation around the site easy. The header tabs ensure that punters never get lost and can always return to square one if they cannot remember how to get to a section of the site they recently visited.
Key features are repeatedly linked to so they remain in the customer's mindset. Options such as cash out, in-play, and live streaming are listed on a frequent basis and in prime positions on each page as well.
If you are looking for the most user-friendly sportsbook website out there then you will not have to travel much further than this product from Betfred. It is not without its flaws with some sections of the site becoming a little bit jumbled with pointless links but links to areas such as social media, the Betfred Blog, and a VIP section guarantee that punters will not get frustrated when trying to find what they want here.
Anybody that has read our online bookmaker reviews will be aware of how polarised the approaches of different bookies can be when it comes to pushing their mobile products. Some bookies put them at the front of the customer's gaze by including mobile-specific offers where as some bookies try their best to hide them away like the ugly twin brother (apologies to any uglier twin brothers out there!).
Betfred, as one of the experienced bookies on the beat, appear to have the right attitude towards mobile. It is an ever-evolving market that is creating millions of pounds in revenue and should be used positively.
The mobile product is easily accessible via the website. There is a tab that runs along the top of the page and the mobile section can be accessed with one simple click. The sportsbook app is one of a number of apps that Betfred has available so it has really put some effort into its mobile offering.
All mobile products are available on the iOS and Android platforms. Betfred Sportsbook, Goals Galore, Betfred Messenger, and even an app for the Apple iWatch can be downloaded so Betfred really have left nothing out.
Betfred has a wealth of key features available for punters to get involved in. These come across a range of their products showing the versatility of the bookmaker and the understanding they have for what the customer wants.
Goals Galore – this is a simple mobile app that makes it really easy to sort out your three selection BTTS choices. Select the Goals Galore list you want, pick three games, choose your stake, and place your bet. Done.
Betfred Messenger – this is another mobile app that allows punters to have their bets placed automatically. Convenience on a new level.
In-Play – the in-play betting market has become such a huge part of the weekly betting schedule that bookies are dedicating entire sections of their online sites to the markets. This offering is up there with the best in the industry.
Totepool – not necessarily a feature as such but still a part of the sportsbook worth pointing out. The 2011 purchase of The Tote changed the picture for Betfred and here they offer the Totepool to their customers and it is well worth having a gander if you are in those parts.
Watch Live – if you want to watch the action involving your bet live then Betfred offers a range of live streaming feeds for a number of markets. These include RPGTV which allows customers to watch live greyhound racing even when coverage is not available on Sky channel 212 or Freesat 401.
Acca-ttacka – a tool that simplifies the sometimes arduous ordeal of constructing a weekly accumulator was always going to go down well and it certainly has at Betfred. Pick your favoured markets and stream line the competitions you want to bet on with this feature.
Cash Out – in a similar way to in-play, cashing out has become an every day part of sports betting so it is no surprise to see that Betfred is giving punters the chance to cash out on a range of sporting markets.
If there is one thing Betfred has always done well it is its treatment of customers. The bookmaker attracted some laughs and abuse when it paid out early on Manchester United to win the Premier League twice with the Red Devils being beaten at the death on both instances but there is no faulting the fact they still paid out.
Judging by how easy Betfred has made it for customers to contact the bookmaker it is also clear this positive relationship with its punters continues to this day and online. Firstly, the Contact Us tab is easy to find at the bottom of the page but the contact options are also repeated in other sections of the site such as the About Us section.
A number of methods of contact are available for punters including telephone, email, and snail mail. Each of these methods of contact are also split into subsidiary contacts specific to the section of the Betfred brand your issue relates to so you will not have to navigate your way past dozens of options to get to the place you want.
If that wasn't enough then the comprehensive FAQs section offers a range of solutions to those common problems that can be solved quickly and efficiently without the need of asking the help of a customer service advisor. If all else fails then the 24/7 live help chat is a welcomed inclusion on the site.