The company operates under a bookmaker's licence and is licensed and regulated by the UK Gambling Commission. The company also boasts employing experts from many fields such as sports, gambling, customer service, and telecommunications.
It is one of the few online bookies that has its own in-house developed proprietary platform. This is a fact that the company states separates it from its competitors because it is not restricted by the technology of a third party.
The bookmaker has attached its name to a number of sporting events through the medium of sponsorship. The BetBright Chase is a Grade 3 National Hunt race that is run at Kempton Park. Previous winning horses have included Rhyme 'n' Reason, Desert Orchid, and Rough Quest.
In June 2016, the bookmaker integrated the Racing Post Football package onto its site meaning it could offer a range of stats, predictions, opinions, and forecast line-ups from over 20 competitions across the globe.
Bookie Offers & Promotions
Here is a list of offers and promotions being run by BetBright that are available for customers at the online bookmaker. These offers are strictly long-term because the short-term bonus and promotions are in a constant state of flux and can change on a daily basis.
New Customer Offer - £40 in Free Bets
Footy Acca 5+ Insurance (Football)
Well, it's clear that BetBright came to the party late because some aspects of their site have clearly been included because of negative comments made about other bookmaker sites but overall you would not be called a fool for thinking that BetBright were not one of the most recent additions to the bookmaker industry online.
The site has been designed with mobile in its foreground. BetBright obviously is switched on to the fact that the mobile market is set to only become more influential over the coming years and the neat layout of the site shows that they have developed a main page that is customised to ensure mobile players are offered as close to an online product as possible on their mobile devices.
The three column design is common with other bookmakers on the market. The list of brands across the header of the page is as standard but interestingly the inclusion of the in-play tab across the top to emphasize its importance is a step other bookmakers have not taken.
The list of sports down the first column on the left is not in an A-Z list and does offer them in order of popularity with the likes of horse racing, football, tennis, golf, cricket, virtual sports, and American Football at the top which narrows down the amount of people that will need to scroll down to find their preferred sport. It is also cool to see a little icon attached to each sport.
A main banner across the main body of content down the middle adds colour, vibrancy, and keeps punters up-to-dates with the latest offers and events going on which is vitally important and great to see. The rest of the central body content is focused on the current and upcoming events which is also a positive approach to have. These include the latest horse races, football matches, football coupons, and other sporting events in progress.
The right hand column has two crucial components at the top. The first is the betting slip. Always good to keep that in the mind of the punter. Now, the second, is the presence of the links to the mobile download for the apps on Android and iOS. So many bookmakers online fail to make these obvious and it could be harming their business. BetBright has learned from that mistake and this backs our view that they have built this site with mobile very much in mind.
On the whole, the sports listings could have been made more prevalent across the header perhaps but this is a very sound site for the bookmaker and they have taken advantage of their late arrival on the market with a well-oiled and efficiently designed site.
We will start by stating that the apparent mobile-focused approach by BetBright helps on the navigational side because everything is centralised and easy-to-view. It feels like a very compact and tightly-knit site.
It is a delight that the vast majority of what you could possibly want to click on can be viewed without even touching that scroll button on the main page. That is the dream that every customer hopes to find as a reality when they visit a betting site.
The brands listed across the top. Done. The sports listed down the side with priority positioning going to the most popular sports. Done. Current events in the main central body. Done. Betting slip easy to see. Done. Mobile links in sight. Done. It is like a check list of how to make navigating your way around a bookmakers online with ease.
Even the customer support link is clearly in view in the top right. It's as if this company wants you to enjoy the most convenient and fuss-free experience at their site. There are certainly some other bookies out there that could learn a thing or two from BetBright in that regard.
It is also great that BetBright does not jumble the content as well. It is evenly spaced out, the text font size is not too small, there is a fair spread of graphics to keep the content lively, and total priority goes to the areas where customers are most likely to visit. It looks like BetBright have been studying their Google analytics. Good work team!
As we mentioned above, BetBright have designed this site with a focus on mobile betting. As an online-based company they have seemingly determined that mobile can play a huge role for them in the future and they have wisely highlighted their mobile products from the very second you land on their website.
There are a couple of links to downloading the mobile app for their Android and iOS products. The links take you to the websites of the respective app stores for you to download those apps onto your mobile. It could not be easier.
If that wasn't enough then you'll be delighted to know that they have also designed a mobile-specific site that is a masterpiece of the mobile industry. It is full of colour and the layout is an absolute dream. We would even go as far to say it is one of the best mobile-facing sites on the market.
There are a few key features to recommend at BetBright. The first is the in-play betting option which has become a big hit amongst punters in this era of betting. Its importance has been highlighted by including it across the header of the main page along with the tabs of sports, casino, games, live casino, and mobile.
BBTV is another unique feature. Don't get us wrong, we know a few other bookies offer a radio or television product but this is a feature that works well and is produced by a team that knows what it is doing. Some bookies can deliver an amateur product but this feels more polished than its rivals. The live streaming of races and other sporting events allows punters to keep their finger on the pulse with the action.
Another feature is the BetBright Blog. This helps to create conversation amongst the BetBright community and with punters loving to share their views and opinions it is a great product for the bookmaker to offer.
BetBright were founded during an age when total emphasis was placed in customer service and after some rivals were heavily criticised for their dreadful customer service the bookmaker has made efforts to learn from their rivals' mistakes.
The customer support link is very easy to find in the top right of the main page. Once you click on that option it displays a one-click navigation to all the different methods of support available for punters.
This includes FAQs, a contact us form, telephone contacts for both the UK and outside of the UK, email contact, and live chat. There does not appear to be a snail mail option but that perhaps shows how modernised BetBright is as a company.
In addition, the customer service itself cannot really be faulted. The support team will do its best to help and will not act as if you are an inconvenience which can sometimes be the case with other bookies.