BetBright Bookmaker Review

Rated 3.9 of 5 based on 95 ratings.

£40 Free Bet!

  • New Customers
  • T&C's Apply
  • 18+
Review updated on 23rd April 2018

About Betbright

BetBright is an online-based bookmaker that was founded just four years ago in 2012 and is based in Dublin, Ireland. The company is a UK-facing sports betting operator and employs more than 100 people.

The company operates under a bookmaker's licence and is licensed and regulated by the UK Gambling Commission. The company also boasts employing experts from many fields such as sports, gambling, customer service, and telecommunications.

It is one of the few online bookies that has its own in-house developed proprietary platform. This is a fact that the company states separates it from its competitors because it is not restricted by the technology of a third party.

The bookmaker has attached its name to a number of sporting events through the medium of sponsorship. The BetBright Chase is a Grade 3 National Hunt race that is run at Kempton Park. Previous winning horses have included Rhyme 'n' Reason, Desert Orchid, and Rough Quest.

In June 2016, the bookmaker integrated the Racing Post Football package onto its site meaning it could offer a range of stats, predictions, opinions, and forecast line-ups from over 20 competitions across the globe.

Bookie Offers & Promotions

BetBright has a number of offers and promotions running for its customers that are all online-based due to the company's online presence. These offers and promotions are both event-specific and cover a range of sports. Some will only be available for the duration of a specific tournament or match where as others will cover a longer period.

Here is a list of offers and promotions being run by BetBright that are available for customers at the online bookmaker. These offers are strictly long-term because the short-term bonus and promotions are in a constant state of flux and can change on a daily basis.

New Customer Offer - £40 in Free Bets

Footy Acca 5+ Insurance (Football)

Website Design

BetBright is one of the new kids on the block. Even the generally inexperienced Betway seems like a veteran compared to this Irish bookmaker. So you would expect the creative brains at BetBright would have analysed their competition to every fine detail to ensure that they had a website product that was the slickest and most visually stunning on the market.


Well, it's clear that BetBright came to the party late because some aspects of their site have clearly been included because of negative comments made about other bookmaker sites but overall you would not be called a fool for thinking that BetBright were not one of the most recent additions to the bookmaker industry online.

The site has been designed with mobile in its foreground. BetBright obviously is switched on to the fact that the mobile market is set to only become more influential over the coming years and the neat layout of the site shows that they have developed a main page that is customised to ensure mobile players are offered as close to an online product as possible on their mobile devices.

The three column design is common with other bookmakers on the market. The list of brands across the header of the page is as standard but interestingly the inclusion of the in-play tab across the top to emphasize its importance is a step other bookmakers have not taken.

The list of sports down the first column on the left is not in an A-Z list and does offer them in order of popularity with the likes of horse racing, football, tennis, golf, cricket, virtual sports, and American Football at the top which narrows down the amount of people that will need to scroll down to find their preferred sport. It is also cool to see a little icon attached to each sport.

A main banner across the main body of content down the middle adds colour, vibrancy, and keeps punters up-to-dates with the latest offers and events going on which is vitally important and great to see. The rest of the central body content is focused on the current and upcoming events which is also a positive approach to have. These include the latest horse races, football matches, football coupons, and other sporting events in progress.

The right hand column has two crucial components at the top. The first is the betting slip. Always good to keep that in the mind of the punter. Now, the second, is the presence of the links to the mobile download for the apps on Android and iOS. So many bookmakers online fail to make these obvious and it could be harming their business. BetBright has learned from that mistake and this backs our view that they have built this site with mobile very much in mind.

On the whole, the sports listings could have been made more prevalent across the header perhaps but this is a very sound site for the bookmaker and they have taken advantage of their late arrival on the market with a well-oiled and efficiently designed site.

Website Navigation

We will start by stating that the apparent mobile-focused approach by BetBright helps on the navigational side because everything is centralised and easy-to-view. It feels like a very compact and tightly-knit site.

It is a delight that the vast majority of what you could possibly want to click on can be viewed without even touching that scroll button on the main page. That is the dream that every customer hopes to find as a reality when they visit a betting site.

The brands listed across the top. Done. The sports listed down the side with priority positioning going to the most popular sports. Done. Current events in the main central body. Done. Betting slip easy to see. Done. Mobile links in sight. Done. It is like a check list of how to make navigating your way around a bookmakers online with ease.

Even the customer support link is clearly in view in the top right. It's as if this company wants you to enjoy the most convenient and fuss-free experience at their site. There are certainly some other bookies out there that could learn a thing or two from BetBright in that regard.

It is also great that BetBright does not jumble the content as well. It is evenly spaced out, the text font size is not too small, there is a fair spread of graphics to keep the content lively, and total priority goes to the areas where customers are most likely to visit. It looks like BetBright have been studying their Google analytics. Good work team!

Mobile Betting

As we mentioned above, BetBright have designed this site with a focus on mobile betting. As an online-based company they have seemingly determined that mobile can play a huge role for them in the future and they have wisely highlighted their mobile products from the very second you land on their website.

There are a couple of links to downloading the mobile app for their Android and iOS products. The links take you to the websites of the respective app stores for you to download those apps onto your mobile. It could not be easier.

If that wasn't enough then you'll be delighted to know that they have also designed a mobile-specific site that is a masterpiece of the mobile industry. It is full of colour and the layout is an absolute dream. We would even go as far to say it is one of the best mobile-facing sites on the market.

Key Features

There are a few key features to recommend at BetBright. The first is the in-play betting option which has become a big hit amongst punters in this era of betting. Its importance has been highlighted by including it across the header of the main page along with the tabs of sports, casino, games, live casino, and mobile.

BBTV is another unique feature. Don't get us wrong, we know a few other bookies offer a radio or television product but this is a feature that works well and is produced by a team that knows what it is doing. Some bookies can deliver an amateur product but this feels more polished than its rivals. The live streaming of races and other sporting events allows punters to keep their finger on the pulse with the action.

Another feature is the BetBright Blog. This helps to create conversation amongst the BetBright community and with punters loving to share their views and opinions it is a great product for the bookmaker to offer.

Customer Service

BetBright were founded during an age when total emphasis was placed in customer service and after some rivals were heavily criticised for their dreadful customer service the bookmaker has made efforts to learn from their rivals' mistakes.

The customer support link is very easy to find in the top right of the main page. Once you click on that option it displays a one-click navigation to all the different methods of support available for punters.

This includes FAQs, a contact us form, telephone contacts for both the UK and outside of the UK, email contact, and live chat. There does not appear to be a snail mail option but that perhaps shows how modernised BetBright is as a company.

In addition, the customer service itself cannot really be faulted. The support team will do its best to help and will not act as if you are an inconvenience which can sometimes be the case with other bookies.

  • Bookies 41
  • Casino 6
New Customers. T&Cs apply. 18+

Free Bets

  • EXCLUSIVE: Bet £20 Get £20! £20
    New Customers only. Unibet Offer: Minimum bet value is £1. Minimum odds of 1.40 (2/5). Free bet expires after 30 days.
  • Bet £10 Get £10 if first bet loses! £10
    New customers only. £5 Free Bet & £5 Casino Bonus if your first bet loses. Min bet £10 single at evens (2.00) or higher. T&C's apply.
  • £50 Deposit Bonus! £50
    New customers only. £50 Sports Welcome Bonus is based on 20% of your first deposit. Min deposit £10 (or currency equivalent) at odds 1.95 or higher are permitted while betting to meet the wagering requirement.
  • £35 Free Bet Bonus! £35
    New customers only. Place 6 bets each with a minimum stake of £10 at min odds of 2.00. Your Bonus Token bonus will be equivalent to your lowest stake during all your qualifying bets. Neteller & Skrill excluded.
  • Up To €100 Sign Up Offer €100
    New Customers only. Bet €10 & get €10 back! Place your 10th bet & get the average value of first 10 bets back, up to €40 max. Bet €60 in first 4 weeks & get €12.50 back, can repeat 4 times.
  • £30 in Free Bets! £30
    New Customers only. Min Deposit & stake £10. Free Bets Credited as 3x£10. Free Bet Stake Not Returned and valid for 4 days. T&C's Apply. UK & IRE only.
  • £100 in Free Bets! £100
    New Customers only. Place £10 bet 5 times to get £20 in free bets. Repeat up to 5 times to claim £100 max. Min odds 1.50 (1/2). Exchange bets excluded. 30 days expiry.
  • £30 in Free Bets! £30
    New customers only. Min. stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. UK&IRE Only.
  • £20 Risk Free Bet! £20
    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify. T&Cs apply.
  • £50 Free Bet £50
    New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min deposit and bet £5 on win or each-way bet excluding Tote or pools. Max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days and stake not returned. UK&IRE only.
  • Up to £100 in Bet Credits! £100
    New Customers only. Min deposit £5. 1x settled bet requirement to withdraw Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. Time limits apply.
  • £20 Free Bet! £20
    New Customers only. Min stake is £20 at min odds of 1.80 (4/5). Payment methods excluded. Free Bets stake not returned & expires in 7 days.
  • £40 in Free Bets! £40
    New customers only. Opt in and bet min £10 at Evens (2.00) or higher. £30 Free Sports Bet split as 3 x £10 on certain events + £10 Casino Bonus. Free bets expire after 7 days and no stakes are returned. 18+. T&Cs apply.
  • £30 in Free Bets + 30 SPINS! £30
    New Customers only. Min £10 Deposit at odds of Evens (2.00) on first bet. Offer is 3 x £10 Sports Bets & 30 Free Spins. Free Bets & Free Spins expire after 7 days. E-Wallet restrictions apply.
  • Deposit £20, Play with £70! £50
    New Customers only. Min Deposit £20. Max Sports Bonus £30. Max Casino Bonus £20. 5x wagering to release sports bonus. Min odds 1.80 (4/5) 40x wagering to release casino bonus.
  • Up to £100 Bonus £100
    New Customers only. 10% Bonus up to £100. Min £10 Deposit. X 2 Wagering required to withdraw at min odds of 2.00 and expires after 30 days. UK only.
  • Free Bets Forever! £520
    Place 5 bets of £10 or more at 2.00 (EVENS) or higher and receive a £10 free bet. Repeat every 7 days to get a £10 free bet each week forever. UK only.
  • £10 Bonus at Smarkets! £10
    New customers only. Min deposit £20. First £10 losses from the exchange refunded as a bonus. Skrill and Neteller are excluded from this sign up offer.
  • £50 Deposit Bonus £50
    Register with K8 Sports as a new customer and you will qualify for up to a £50 bonus! Just deposit up to £50 for the first time and they'll match it to 100%. Bonus expires after 14 days and cannot be withdrawn. Min odds for bonus funds is 2.00 or higher.
  • Grosvenor - Double Odds First Bet! £0
    New customers only. Offer applies to Grosvenor Sports bets only. Max stake £20. Bets made with Odds Boost Token. Neteller & Skrill deposits excluded.
  • Bet £10 Get £10 Free Bet £10
    Must opt in on registering. Min deposit £10 at min odds of 1.80 (4/5). Some payment methods excluded. Expires after 30 days and non withdrawable. UK only.
  • £200 Refund Every Day! £200
    ALL Customers. Verified accounts and only on Soccer. Applies to bets made before 70th min and offer is valid if bet is lost after 88.01 mins. Limited to £200 refund once per day.
  • £50 No Deposit Offer! £50
    New customers only. Join and get £50 No Deposit funds to bet with that cannot be withdrawn. Any losses over £50 are your liability. Losses may exceed your initial deposit or credit limit. Market restrictions apply & 7 day expiry.
  • Bet £10 Get £30! £30
    New Customers only. Min deposit and bet £10 at 1/2 (1.50) using code 30f. Free bets expires in 7 days and are not included in returns. Payment method restrictions apply.
  • Bet £5 Get £10! £30
    New customers only. Use code G10. Min deposit & bet £5 at odds of 1/2 (1.50) on any sports market. Only win portion of each-way bets count. Free bet expires after 30 days and no stake is returned.
  • £50 Deposit Bonus £50
    New customers only. Min deposit of £10 at odds of 1.50 (1/2) to qualify as rollover requirements. Max bonus is £50. Use code WELCOME. Bonus qualifying period is 45 days. Payment restrictions apply.
  • Bet £20 Get £20 £20
    New Customers Only. Must opt in. Minimum stake to qualify is £20 at minimum odds of 2.00 (EVENS). Neteller & Skrill excluded. Free Bets stake not returned and expires in 7 days.
  • £30 Free Bet £30
    New UK & Ireland customers only. Min First Deposit £10 and matched up to £30. 1 x wagering at min odds of 1.75. Credit Card, Debit Card & PayPal deposits only.
  • Up to £25 Free Bet £25
    New customers only. First bet must lose to qualify for the free bet. Min bet £1 to qualify for a free bet value up to £25. First bet must be placed on sportsbook markets only.
  • £10 Risk Free + £50 Casino Bonus! £60
    New customers only. Deposit & bet £10 at odds of Evens 1/2 (2.00). Free Bet must be wagered at max odds of 4/1 (5.00). Free bets expire after 14 days, Casino Bonus 30 days. No free bet/bonus stake can be withdrawn.
  • £210 in Bonuses! £210
    New customers only. Min deposit is £10. Sports Bonus is two 100% Profit Boosts. Expires after 30 days. Max bet amount per 100% Profit Boost is £5. Max Odds 20/1. Max per boost is £105.
  • £25 Free Bet £25
    New customers only. Min £10 stake for initial £5 free bet at odds of 1/2. Max £25 in free bets. 13 bets required to receive full £25 free bet. 30 days to activate qualifying bet. Free bet expires after 7 days. Payment method restrictions.
  • £1000 Cashback + 2% Commission! £1000
    Must opt in and use promo code DAQBACK. £1000 cashback offer expires after 30 days.
  • £10 Free Bet Each Week for Life! £520
    ALL Customers. To qualify for this free bets offer, you must place 10 x £10 bets per week at min odds of 2.00 to get your £10 free bet each week. Free bets expire after 7 days and are the free bet stake is not withdrawable.
  • £200 Free Bet £200
    New customers only. Min deposit £30 to get bonus. Max bonus amount is £200. 14 days to qualify ti withdraw bonus/winnings. Max stake on first deposit & bonus is £50 per bet, per event.
  • 100% Bonus £10
    ALL customers. Various options to choose on opt in. Min odds is Evens (2.00). Maximum profit boost that will be credited is £100.
  • £50 Deposit Bonus £50
    New customers only. Use code WELCOME50. 50% bonus on first deposit up to £50. Rollover restrictions apply. Deposit must be made within 24 hours. Rollover of deposit and bonus x6 to withdraw.
  • £25 Free Bet Offer £25
    Scottish residents only. First bet must be within 30 days of registering. Min odds of 2.00 (EVENS). Payment restrictions apply. Free bet stake not returned and expires after 7 days.
  • £200 Deposit Bonus £200
    New Customers only using code FD200. Min. deposit £15 (no Skrill/Neteller). Bonus is 50% of deposit. 1x deposit turnover at min odds 3/5 (1.60) for bonus receipt. 5x deposit & bonus turnover in 90 days for bonus release. Withdrawals limits.
  • £15 Free Bet £15
    New customers only. Min deposit £10 at odds of EVENS (2.00). If first bet loses, you'll be refunded up to a £15 free bet. Skrill & Neteller deposits don't qualify. Free bet cannot be withdrawn and expires after 7 days.
  • Win an iPad! £0
    New customers only. Win an iPad 32GB Wi Fi when opening an account and staking £300 on qualifying markets. Increase stakes to £500 and win iPad Pro 64GB Wi Fi. Offer expires 28 days after registering.


  • 50 Free Spins - No Wagering! £50
    New Customers only. 1 free spin every £1 of first deposit. £10 min deposit + 2.5% fee (min 50p). Free Spins expire after 3 days. Cash withdrawable anytime (£2.50 fee). Restrictions to which products promotion applies to. No max win.
  • 30 Free Roulette Chips £0
    New UK&IRE Customers only. Free chips over 3 days at 10 per day. Each set of 10 chips will expire at 23:59 GMT & can only be played on eligible games. X1 wagering requirements on winnings. SMS verification required.
  • 30 Free Spins! £0
    New Customers only. One bonus per customer. 30 free spins added to accounts verified by SMS (x1 wagering). Free spins expire within 10 Days & on selected games only.
  • Up to £100 Casino Bonus! £100
    Min deposit £10. x45 wagering, Roulette and blackjack 50% weighting. Bonus Valid 7 days. No using Moneybookers/Skrill or Neteller as a payment method.
  • £50 Bonus + 20 Free Spins £50
    New UK&IRE customers only. Deposits made with e-wallets are not valid. Bonus wagering x35 on eligible games. Max winnings from bonus £500. Spins available after bonus is redeemed/lost. 10 per day with no wagering.
  • £400 Slots bonus + 100 Free Spins £400
    New UK&IRE Players only. Min buy-in £20. Bonus wagering 35x on eligible games. Spins available day after bonus is lost/redeemed, 10 per day for 10 days, no wagering.