The 888Sport brand has become linked to the sponsorship title of a number of big sporting events over the years since it was founded having sponsored the Giro d'Italia, the Snooker World Grand Prix, Magnolia Stakes at Kempton Park, Sandy Lane Stakes at Haydock Park, and the Tingle Creek Chase at Sandown.
It is a brand that has also been prominent with the sponsorship of sports teams having been the kit sponsor of clubs including Sevilla, Birmingham, and Rodovre Mighty Bulls. The brand has also sponsored a number of stands at grounds such as Reading's Madejski Stadium and Middlesbrough's Riverside Stadium.
The services offered by 888Sport to customers within the UK are licensed and regulated by the UK Gambling Commission. The products offered by 888Sport to customers in Ireland are licensed and regulated by Ireland's Revenue Commissioners. The services offered by 888Sport to customers within other countries within the European Union are licensed and regulated by the laws of Gibraltar.