10Bet is an online sportsbook website that is based in London, UK and was first established back in 2003. It is regulated in the UK by the UK Gambling Commission and is one of the most recognised sports betting brands online.
The firm boasts more than 12,000 different betting events every week and offers betting to over 90 countries around the world with 18 different languages available for customers to use on the website. There are more than 1 million customers registered with the bookmaker.
It is within the football markets that 10Bet has developed a focus. It offers football betting markets from over 150 different leagues around the world. It also offers punters over 200 separate types of bets across more than 30 sports.
Over the past few years, the renowned British bookmaker has won a number of awards in recognition of the service it provides to the thousands of customers that use its online sportsbetting product every week.
These have included winning the 2012 Best Online Betting Platform at the Balkan Entertainment and Gaming Exhibition, nomination for the 2013 Best Sportsbook at the eGR Operator Innovation Awards.
Bookie Offers & Promotions
Here, we take a look at the long term offers being run by the bookmaker. If you wish to find information about the ever-changing short term offers available on the website then you will be better off checking the promotions page on their website to see the latest up-to-date offers.
£200 First Deposit Bonus
Acca Jacker (Football)
Photo Finish Refund (Horse Racing)
Runner-Up Repay (Horse Racing)
This observation is made without trying to sound negative. Betfred is an established brand and it shows what a solid design 10Bet have in their locker. A deeper look into the site design exposes just how well thought-out this design actually is.
The tabs across the top of the front page cover all the important sections. Sports, live betting, casino, games, live casino, and mobile are all listed. Below that is a sub-category of tabs such as cash out, promotions, and banking. Then down the left side column is a Top Events section that profiles the top markets currently available to bet on.
It does not stop there. Below the Top Events section is a list of all the different sports in alphabetical order. Then on the right side is a betting slip and a quick bet tool with some adverts and promotions listed below.
Finally, down the main body of the front page are the most important events available that 10Bet label as the Betting Highlights. This is where the most vital current markets are profiled. So 10Bet clearly know what they are doing.
In summary, this is arguably one of the best designed sites by a bookmaker we have seen. It has everything in the right places. Even the time, date, and type of odds are available to see at the top of the page. It really is hard to find a fault with this site.
Based on the fact that the design of the site is as close to perfect as we have come across during our time reviewing online sportsbook websites it can be presumed that we will also be praising the navigational side of this site.
Once again, 10Bet has put everything in the right places. Live betting, cash out, and mobile are often under-utilised areas of a site but 10Bet has got them nailed down and easy to access. The links are big, bold, and beautiful.
One constant nagging irritation on other sites is the failure to list all the sports in easy view for customers. 10Bet succeed in dealing with this issue by listing all the sports on the left side. Even better is that they list them A-Z. Convenience for the customer.
It could be argued that the customer support is hard to find. You need to scroll right down the page and scan through a list of sub-categories to find what you are looking for. However, that is probably the only major downside of the navigational side of this site.
The vast majority of what you want can be accessed via the landing page without even scrolling down. 10Bet has managed to do this without negatively impacting on the look and feel of the design. Credit where it is due. This is how an online bookmaker's site should be built.
10Bet launched its mobile product in 2012 and the bookmaker is clearly proud of its mobile offering. The mobile section has a bold link along the top tabs which is refreshingly unusual for an online sportsbook.
Unfortunately, the mobile product is only available to download on the Apple iStore. This means it is not available to use on Android or Windows mobile devices. In this day and age when the vast majority of apps are available on both this is quite frustrating.
It is not all bad news. Users of those other mobile devices can still access a mobile version of the site but it is not quite as streamlined or advanced as the app that can be used by iPhone, iPod Touch, and iPad users.
Overall, the mobile app is slick and worth the time to download it. Even the mobile site is advanced compared to some others on the market. This is a mobile product that will please a lot of mobile punters.
10Bet has a number of key features available for customers to take advantage of during their time on the site. Here is a list of the main ones that we feel are worth bringing to your attention in this review.
Live Betting – also known as in-play betting. This has become a huge part of online sports betting over recent years. It is interesting that 10Bet has opted to call it live betting as opposed to in-play but it works.
Cash Out – this is another key part of an online sportsbook nowadays. 10Bet publicise offering this effectively and rightly so. It appeals to a lot of punters and it is great to see it being available on this site.
Quick Bets – 10Bet offers this tool for customers that want to put a bet on promptly. It simply picks a bet and allows punters to just change the amount they are betting on that outcome. Sometimes it can pick out bets that customers might ordinarily not notice. So it can prove to be profitable for the bookmaker as well as the customer.
Results – if you want to check out the outcomes of markets you didn't catch the result for then this section offers a comprehensive summary of the results on all the markets 10Bet has covered.
Statistics – not many bookmakers out there are too keen on giving customers more help than necessary when picking a bet. However, 10Bet offer an impressive statistics page to allow punters the chance to study some form and figures to place a more educated bet. This will be a feature that certain punters will love.
We are back into the realm of bookmakers not being overly enthusiastic about helping their customers with 10Bet. Based on the landing page, you would not think there was a way to contact their customer service. Scroll down a bit further and still nothing. However, scroll down some more and there it is.
The Help section offers a range of different support options. The contact us link is where you will find the contact details of 10Bet customer support. It notes that it is a 24/7 service which is encouraging. You can contact them by email, phone, and free phone.
In addition, 10Bet also offers an FAQs section. The most commonly asked questions by customers are all available here and cover a wide range of topics. So it is certainly worth checking there before contacting the customer support team.
In regard to the actual quality of the customer service. I think satisfactory is probably the best word to use. Do not expect anything revolutionary. The help is there and gets the job done. They could be happier but then that could just be picky criticism on our part.